
51 - 200 employees
Founded 1981
🏭 Manufacturing
🤝 B2B
Manufacturing • B2B
TRUE Fitness is a U. S. -based, family-owned manufacturer of commercial and home exercise equipment founded in 1981. The company designs and sells a broad range of fitness products — including commercial treadmills, ellipticals, bikes, climbers, rowers, strength machines, and flexibility/stretch cages — and serves markets such as health clubs, YMCAs/JCCs, education, multi-housing, hospitality, government/military, corporate fitness, and home users. TRUE also offers services like facility planning, parts & service support, warranty registration, financing, and a customer portal. It positions itself as a premium, long-lasting equipment maker and claims to be the largest privately-held commercial fitness equipment manufacturer in the United States.
🔥 4 hours ago
🌵 Arizona, Colorado – Remote
💵 $65k - $100k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
🤑 Sales
👻 Ghost score 0%
Where this job comes from
Posted on TRUE Fitness's careers page, not through a job board
First seen by Remote Rocketship 4 hours ago
Still open on TRUE Fitness's site. Checked 2 hours ago.

51 - 200 employees
Founded 1981
🏭 Manufacturing
🤝 B2B
Manufacturing • B2B
TRUE Fitness is a U. S. -based, family-owned manufacturer of commercial and home exercise equipment founded in 1981. The company designs and sells a broad range of fitness products — including commercial treadmills, ellipticals, bikes, climbers, rowers, strength machines, and flexibility/stretch cages — and serves markets such as health clubs, YMCAs/JCCs, education, multi-housing, hospitality, government/military, corporate fitness, and home users. TRUE also offers services like facility planning, parts & service support, warranty registration, financing, and a customer portal. It positions itself as a premium, long-lasting equipment maker and claims to be the largest privately-held commercial fitness equipment manufacturer in the United States.
• Independently manage customer contacts, sales results, installations, and service requirements within Phoenix, Arizona and assigned territories • Grow the True Fitness brand by establishing and nurturing relationships with YMCA’s, for-profit clubs, JCC’s, Universities, and Key Accounts • Identify, create, and manage customers and lead bases to achieve sales goals • Develop product, service, and company knowledge and implement marketing and sales strategies • Cultivate existing relationships and create new business opportunities through distribution channels • Provide product education and sales presentations • Track and maintain sales leads and opportunities in the CRM module • Manage assigned budgets, prepare weekly and monthly reports, and create annual territory plans • Attend sales meetings, conferences, seminars, trade shows, clinics, and marketing events • Prepare action plans and schedules, follow up on leads and referrals, and ensure quality customer service • Monitor sales results, competitive activity, industry trends, customer feedback, and pricing structure • Implement new product rollouts and develop programs to attract new customers • Create and conduct proposal presentations and RFP responses • Maintain accurate sales and prospecting records • Develop qualified leads through referrals, telephone canvassing, cold calling, email, and networking • Coordinate with the Inside Support Team on delivery and installation • Develop tactical plans to optimize margins and profits • Perform other duties assigned by the Director of Direct Sales
• Bachelor's Degree or equivalent sales experience • Previous experience in a customer-facing role • Proven track record in both B2B and B2C sales • Strong written and verbal communication skills • Ability to educate on product features and selling techniques • Experience with CRM modules • Genuine passion for fitness and promoting wellness as a lifestyle • Ability to cultivate and maintain strong relationships with customers and key accounts • Willingness to travel extensively within the assigned territories • 40+ hours required per week
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