Marketing Manager

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Upland Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

☁️ SaaS

🏢 Enterprise

⚡ Productivity

💰 $115M Post-IPO Equity on 2022-07

SaaS • Enterprise • Productivity

Upland Software is a leading provider of AI-powered cloud software solutions that enhance business efficiency across various domains. Their products include computer telephony integration, AI-powered knowledge management, customer engagement, document automation, and marketing tools that increase revenue, reduce costs, and deliver significant value. Upland's software is used to improve contact center productivity, manage content lifecycles, optimize digital marketing, and drive sales productivity through enhanced workflows and AI-driven insights. Trusted by over 10,000 customers, Upland's solutions are designed to power enterprise digital transformation and bring immediate business outcomes.

📋 Description

• Outline and execute go ‑ to ‑ market and demand generation initiatives aligned to defined audiences and sales priorities • Develop vertical-specific marketing plans for priority industries, including target accounts, buyer personas, market trends, key pain points, value propositions, and campaign themes • Partner with Sales, and Product Management to translate industry needs into clear vertical messaging, positioning, proof points, and sales plays • Create industry-specific content and enablement assets, such as vertical landing pages, email sequences, one-pagers, talk tracks, pitch slides, webinar themes, and customer stories • Use customer insights, win/loss feedback, competitive research, and campaign performance data to refine vertical programs and improve relevance with target buyers • Translate product capabilities into clear, value ‑ driven messaging that supports buyer education and sales conversations • Create high ‑ quality content across core channels, including: Website and landing pages, Email and nurture campaigns, One ‑ pagers, presentations, and sales enablement assets, Social and paid campaign copy • Design lightweight assets independently using Canva or similar tools • Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment • Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities • Use AI powered tools to increase efficiency across content creation, campaign execution, and performance analysis, while applying strong judgment and brand standards • Track campaign performance and apply learnings to improve future execution • Support webinars, virtual events, and outbound campaigns as needed • Communicate progress, risks, and next steps proactively in a remote, cross functional environment

🎯 Requirements

• 5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS • Strong writing skills with the ability to simplify complex concepts • Experience executing campaigns with tightly managed budgets • Comfortable owning multiple initiatives simultaneously • Strong organizational and project management skills • Experience collaborating closely with sales and product teams • Experience building or supporting vertical, industry, segment, or account-based marketing programs • Ability to adapt quickly to feedback and shifting priorities

🏖️ Benefits

• Our operating model has always supported remote work • Culture of growth and possibility