Performance Creative Strategist, Paid Social

Job not on LinkedIn

🔥 12 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎨 Creative Strategist

🚫👨‍🎓 No degree required

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Own creative strategy for a portfolio of 4–7 DTC client accounts • Master each client’s brand voice, product positioning, customer psychology, and competitive landscape • Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid formats optimized for Meta and TikTok acquisition campaigns • Develop and present creative testing frameworks, including testing variables and hypotheses • Conduct social listening, competitor audits, and trend analysis to identify content gaps and whitespace opportunities • Build monthly creative roadmaps and maintain ongoing account strategy • Analyze ad performance data weekly, reviewing hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS • Identify creative winners, diagnose underperformers, and build iteration roadmaps • Apply account-specific kill/scale thresholds and secondary metrics to prioritize tests • Translate performance learnings into new creative briefs • Collaborate with designers and editors by providing briefs and reviewing ad quality • Facilitate the creative loop from Account Manager priorities through production and client approval • Present creative updates to clients asynchronously and in live meetings • Manage client approvals and feedback loops while keeping projects on track • Identify missing assets and communicate needs to clients through shot lists or asset requests • Use AI tools daily for research, scripting, and creative iteration while applying human judgment and QA • Handle client data according to per-client NDAs

🎯 Requirements

• 2+ years of hands-on experience writing direct response ad creative for DTC brands running paid social acquisition campaigns • Demonstrated ability to analyze ad creative performance data, including hook rate, thumbstop, CTR, ROAS, and CPA • Deep working knowledge of Meta Ads (Facebook and Instagram) • Strong understanding of direct response copywriting principles, including hooks, offers, CTAs, urgency, social proof, and storytelling frameworks • Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns • Familiarity with TikTok ad creative and trends • Familiarity with Figma, Canva, and Adobe Creative Suite • Experience working agency-side with multiple DTC clients simultaneously • Hands-on experience using AI tools such as Claude, ChatGPT, or similar • Hands-on exposure to media buying or close collaboration with media buyers • Working knowledge of creative analytics tools such as Motion • Experience with project management and communication tools such as Asana and Slack • Ability to QA creative output against design best practices • Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones

🏖️ Benefits

• Fully remote role • Standard business hours aligned with ET, CT, MT, or PT time zones • Affirmative action and equal opportunity employment • Reasonable accommodation for individuals with disabilities