Communications & Social Media Specialist – Fixed Term Mat Leave Coverage

🔥 58 minutes ago

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WCG Services

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

🤝 B2B

👥 B2C

👥 HR Tech

B2B • B2C • HR Tech

WCG Services is a leader in the development and delivery of employment and rehabilitation services in Canada. With over 30 years of experience, WCG is dedicated to strengthening Canada's workforce by providing innovative and community-based solutions for job seekers and employers. Part of the APM Group, WCG delivers both local and international services in employment and allied health sectors. The company is committed to empowering individuals through work, facilitating economic growth, and enhancing communities by connecting job seekers with employment opportunities and supporting employers in finding the right talent.

📋 Description

• Write and develop content that aligns with the brand strategy across all programs, including for WCG managed websites • Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries • Build and execute a forward-thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice • Develop creative, high-impact campaigns that break through the noise and inspire action • Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG • Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human • Partner with internal teams to amplify organizational priorities, programs, and stories • Collaborate with external stakeholders, agencies, and creators to expand reach and impact • Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why • Occasionally support the Director with the development of internal and external communication

🎯 Requirements

• Minimum 2 years’ experience in managing Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Paid Search (PPC) • Technical and working knowledge of SEO, SEM (search, display, video), Google Analytics and Google Search Console • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Sharepoint experience beneficial but not required • Exceptional writing and editing skills; ability to simplify complex information into clear, engaging messages • WordPress, HubSpot and other web CMS systems preferred • Bilingual preferred • Proficiency in MS Excel, PowerPoint, MailChimp, Microsoft Office Suite, Adobe Creative Suite and Canva • BS/BA degree preferred • Results-oriented mindset and experience • Solid project management skills and ability to work independently as a self-starter • Flexibility to occasionally work outside normal hours or travel to events • Experience within Social Service sector preferred

🏖️ Benefits

• Comprehensive and flexible health and dental benefits • RRSP Matching program of 2.5% base earnings • Ongoing learning and development opportunities • Generous time off policy to encourage work/life balance • A diverse and inclusive workplace with a track record of high employee engagement and teamwork