Growth Engagement Specialist

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 CA$69.6k - CA$87k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Growth Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Logo of Wealthsimple

Wealthsimple

1001 - 5000 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Own day-to-day execution of multi-channel marketing campaigns, especially in-app content, email, and mobile push • Segment target audiences and orchestrate multi-channel journeys • Build templates, perform QA, deploy campaigns, and report on performance • Use AI tools to improve QA, content generation, campaign briefs, and reporting • Help build repeatable AI-powered workflows for lifecycle and growth teams • Ideate and experiment on growth engagement strategies and tactics, including personalization and content variation • Drive client acquisition, activation, retention, and engagement • Spend roughly 50% of time on partnerships: integrating and marketing new partner offers, growing perk usage/redemptions, and supporting sponsorship activations • Spend roughly 50% of time on referral growth: running monthly campaigns and experiments to increase referral acquisition • Analyze campaign and program performance • Report on campaign impact, client behaviours, and experimental results and learnings • Collaborate with Product, Engineering, Design, Data Science, Marketing, Creative, and other growth and lifecycle teams

🎯 Requirements

• 2-5 years hands-on experience using marketing automation platforms; Braze or Iterable preferred • 1+ year experience coding for email, or equivalent HTML/CSS skill required • SQL experience is a plus • Genuine enthusiasm for using AI tools such as Claude or similar in day-to-day marketing execution • Comfort experimenting with prompts, workflows, and AI-assisted QA • Strong understanding of audience segmentation across channels and campaigns • Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation • Campaign performance analysis and reporting experience required • A/B testing experience required • Experimental design ability is a strong plus • Familiarity with lifecycle marketing acquisition, activation, engagement, and retention strategies and tactics • Experience with mobile marketing, such as push notifications and in-app messaging, is a plus • Proven success working with cross-functional teams to execute data-informed growth targets/OKRs • Legally eligible to work in Canada • Permanent residence in Canada

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days per year • 4 wellness days per year • Unlimited sick and mental health days per year • Work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Equity compensation for permanent employees • Hybrid team collaboration across North America

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