Senior Growth Creative Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

đź’µ CA$152k - CA$190k / year

⏰ Full Time

đźź  Senior

🎨 Creative Strategist

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Logo of Wealthsimple

Wealthsimple

1001 - 5000 employees

Founded 2014

đź’Ľ Consulting

🛡️ Insurance

đź’ł Fintech

🔥 Funding within the last year

đź’° $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

đź“‹ Description

• Own the strategy and operating system behind paid social creative • Analyze customer behaviour, audience needs, competitor creative, cultural signals, platform trends, and internal data to determine which ads to create • Develop concepts, messaging angles, channel strategies, and testing frameworks for paid social creative • Own ads from concept through launch, including briefs, hooks, scripts, copy, visual direction, creator direction, and final creative review • Own creative reporting and optimization; document learnings, identify winners and fatigue, and evolve the testing roadmap to maintain target iCAC • Set creative strategy and direction for influencer and UGC content • Partner with performance marketing, creative, influencer, UGC partners, internal team members, and creators • Build processes, standards, documentation, and AI-enabled workflows for a fast, effective, repeatable creative engine • Drive high-volume creative testing across major campaign launches and evergreen acquisition • Establish strategy, systems, and creative work as a senior individual contributor

🎯 Requirements

• 5+ years of experience in performance creative, creative strategy, paid social, or a related role • Proven track record of building high-volume creative testing engines that consistently produce winning concepts • Deep experience developing performance creative for Meta and TikTok • Experience with UGC, creator, and influencer-led advertising • Strong creative judgment across concepts, hooks, copy, scripts, visual direction, and production • Data-driven approach to creative • Experience building testing frameworks, analyzing performance, and documenting learnings • Highly hands-on working style • Ability to build scalable systems • Ability to integrate AI into workflows • Ability to give clear direction to creative partners • Legally eligible to work in Canada • Nice to have: experience creating high-quality UGC and comfort being on camera • Nice to have: ability to shoot and/or edit content

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days per year • 4 wellness days per year • Unlimited sick and mental health days per year • Ability to work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Equity compensation for permanent employees • Hybrid team with collaboration across North America

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