Lead Manager, Sustainer Giving

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $70k - $85.4k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Make-A-Wish America

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1980

🏥 Healthcare

💼 Consulting

🏨 Hospitality

Healthcare • Consulting • Hospitality

Make-A-Wish America is a nonprofit organization that grants life-changing wishes to children with critical illnesses, providing hope, strength, and joy to patients and their families. It raises funds and coordinates volunteers and corporate partners through a national foundation and local chapters across the United States to arrange personalized wishes and support impacted families.

📋 Description

• Develop and own the annual national sustainer giving strategy and program roadmap • Establish audience segmentation and differentiated messaging across the sustainer lifecycle • Identify acquisition, conversion, retention, reactivation and upgrade opportunities • Define the giving threshold and experience for sustainers transitioning into the midlevel program • Monitor recurring giving trends, best practices, innovations and investment opportunities • Translate strategy into channel-specific briefs and campaign direction across direct mail, paid media, email, SMS and telemarketing • Serve as the primary sustainer subject matter expert for channel managers and agency partners • Review and provide strategic feedback on creative, copy, offers and audience selection • Build relationships with direct mail, digital, data and other agency partners • Advise chapters on sustainer strategy, national standards, audience approaches and best practices • Collaborate with Integrated Fundraising and Development teams to align sustainer priorities with fundraising goals • Lead analysis and reporting on acquisition, recurring revenue, retention, reactivation, average gift, upgrades and lifetime value • Develop performance reporting, forecasts, investment recommendations and budget planning inputs • Develop and manage a cross-channel testing roadmap • Partner with Data and Operations teams on gift processing, reporting, audience selection and campaign tracking • Perform other related duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education and relevant experience • Minimum of five years of experience in direct-response fundraising or marketing, including at least two years supporting sustainer or recurring giving programs • Demonstrated experience working in a cross-functional or matrixed environment • Experience managing or collaborating with external agencies or vendors required • Knowledge of sustainer or recurring giving programs, including acquisition, conversion, retention, reactivation, upgrade and stewardship strategies • Ability to develop channel-agnostic strategy across direct mail, paid media, email, SMS, telemarketing and other direct-response channels • Strong analytical skills; ability to interpret performance, identify trends, develop forecasts and present recommendations • Excellent written and verbal communication skills • Strong project management skills and ability to manage multiple workstreams and deadlines in a remote environment • Proficiency in Microsoft Office applications • Experience with fundraising CRM, payment, or marketing automation platforms such as Salesforce Marketing Cloud, Fundraise Up or Luminate Online preferred • Prior nonprofit experience preferred • Ability to work in a fully remote environment • Authorized to work for any employer in the U.S.; no employment visa sponsorship • Some travel required, up to 10% • May occasionally work evenings and weekends

🏖️ Benefits

• Comprehensive benefit package effective day 1: Medical, Vision, Dental, Wellness • Annual incentive potential • Health Savings Account and Flexible Spending Account options • Health Reimbursement Account fully funded by Make-A-Wish America • Short Term Disability, Long Term Disability and Life Insurance • Additional insurance plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo • 401(k) Retirement Savings Plan with 5% match after one year of service • Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program • Laptop, 24” monitor, and docking station/adaptor provided to new hires • Competitive PTO starting at 15 days, with enhanced time off for senior roles • 10 Sick Days • 11 Paid Holidays • 2 Volunteer Days after one year of service • 2 Personal Days accrued annually • Parental Leave • Employee Awards and Recognition Programs • Individual and Leadership Development • Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets • Monthly premiums paid for the employee for vision, dental, and short/long term disability

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