Content Marketing Manager

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• We have a story worth telling, and we need someone to build the engine that tells it. • As our Content Marketing Manager, you'll shape how Workleap shows up across the funnel: thought leadership, paid campaigns, customer communications, and everything in between. • You spot the angle worth pursuing, decide the format that will land it, and get it out the door across every channel it deserves. • You'll audit what exists, establish production rhythms, and develop the distribution logic that powers the entire marketing system. • We set the strategy together. You come with strong ideas about what to say, why, and in what form. • Build and run a content engine that gets maximum value from a single idea, turning internal signals, product launches, and expert knowledge into multi-format assets across channels, with consistency. • Decide which medium serves the objective, knowing when a message lands best as writing, visual, in person, or video. • Find angles worth pursuing and shape our narrative, mapping internal content sources and co-developing the plan with the Head of Marketing, then owning the distribution logic that feeds paid, growth, and customer marketing. • Turn internal expertise into content by identifying product leaders, managers, and subject matter experts worth putting in front of an audience, and supporting the framework that gets them there. • Own performance tracking and reporting and use your learnings to sharpen angles, formats, and where we invest next. • Integrate AI across the content workflow, from research and signal detection to drafting and distribution, with the judgment to know where AI creates leverage, where people have to author, and which format a given objective actually calls for.

🎯 Requirements

• 4+ years in content marketing, editorial, or a content role spanning multiple formats. • Strong editorial instinct: you know what makes a message land and you recognize the story angle in almost anything. • Proven copywriting ability across long-form and short-form. • A feel for medium: you know when an idea is better served by writing, by a visual, or by video, and you can produce or direct accordingly. • Autonomy and proactive ownership: you build the brief, pitch the idea, and carry it end-to-end. • Fluent with AI content tools as a practitioner, with the judgment to push output past the generic AI baseline into something real and distinctive. • Comfortable in a fast-moving, ambiguous environment where the playbook is still being written. • Bonus: French.

🏖️ Benefits

• LTIP program, share in Workleap's long-term growth. • RRSP + Family health insurance + telemedicine + annual wellness budget. • Flexible vacation policy. • Remote work, with access to our Montreal office. • In-person gathering twice a year. • Claude access, for everyone.