Marketing Operations Analyst – RevOps

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack • Translate funnel data into executive-ready narratives and actionable decisions • Diagnose marketing performance across inbound and channel programs • Recommend budget shifts toward the highest-return programs • Build reporting and diagnostic layers covering campaign performance, funnel conversion and source quality • Integrate Claude into the analysis workflow to accelerate deep-dive analysis • Make ShareGate's attribution architecture coherent and legible • Advise the marketing team on where to invest and pull back • Report to the Director of RevOps • Partner with the Marketing Ops Manager, who owns systems and campaign execution

🎯 Requirements

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company • Deep hands-on HubSpot expertise — non-negotiable • Experience building, breaking and rebuilding campaign, lifecycle and reporting logic in HubSpot • Command of attribution models: first touch, last touch and multi-touch • Knowledge of UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy • Ability to investigate the reasons behind metrics • Ability to turn messy datasets into a concise, actionable answer • Deliberate daily use of AI to accelerate analysis • Experience with HockeyStack or a comparable attribution platform is a bonus

🏖️ Benefits

• LTIP program, share in Workleap's long-term growth • RRSP • Family health insurance • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to our Montreal office • In-person gathering twice a year • Claude access, for everyone