Marketing Operations Analyst – RevOps

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Own ShareGate’s marketing attribution architecture across HubSpot and HockeyStack • Translate funnel data into executive-ready narratives • Diagnose inbound and partner-channel marketing performance • Reallocate budget toward the highest-performing programs each quarter • Build ShareGate’s marketing reporting and diagnostic layer • Measure campaign performance, funnel conversion, and source quality • Integrate Claude and AI into the analysis workflow to accelerate responses • Collaborate with ShareGate’s Marketing Director, Marketing Operations Manager, RevOps Director, and GTM stakeholders • Use data and its interpretation to guide marketing investments

🎯 Requirements

• 3+ years of experience in marketing operations or marketing analytics at a B2B SaaS, software, or fintech company • Strong, hands-on HubSpot expertise — non-negotiable • Experience building, modifying, and rebuilding campaign, lifecycle, and reporting logic in HubSpot • Proficiency with first-touch, last-touch, and multi-touch attribution models • Sound judgment in determining which attribution model best answers a given question • Comfortable with UTM governance, lead routing and round-robin assignment, lifecycle stages, and source and channel taxonomy • An analyst’s instinct to investigate the “why” behind the numbers • Ability to turn a messy dataset into an actionable answer in two slides • Daily, intentional use of AI to accelerate analysis • Nice to have: experience with HockeyStack or a comparable attribution platform

🏖️ Benefits

• LTIP program, providing a stake in Workleap’s long-term growth • RRSP • Family group benefits • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to our Montreal offices • In-person gatherings twice a year • Claude available to everyone