Associate Demand Generation Manager

🕒 October 22

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

📈 Performance Marketing

👻 Ghost score 6%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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YipitData

WebsiteLinkedInAll Job Openings

201 - 500 employees

💸 Finance

🏢 Enterprise

Finance • Enterprise • Data Analysis

YipitData is a company that specializes in providing accurate, timely insights on over 1,000 companies by analyzing billions of data points every day. They offer detailed research to help investors make smarter decisions and assist companies in increasing market share, sales, and customer base. YipitData delivers alternative data through a range of datasets, including receipt data, card data, web data, and publicly reported earnings. This data is used to track market trends, consumer behavior, and product categories, enabling businesses to gain transparency into performance metrics. Their services cater to investors, companies, and data partners, with a strong focus on accuracy and near real-time data delivery.

📋 Description

• Build and run the demand engine for YipitData’s Corporate Tech business • Define tiered target account lists, ideal customer profiles, buying committee personas, and prioritization criteria • Orchestrate 1:1 and 1:few account-based marketing plays across content, outreach, and offers • Own content strategy and the editorial roadmap for the Corporate Tech audience • Direct paid social, paid search, retargeting, organic, and AEO execution • Develop social proof strategies using testimonials, case studies, and customer stories • Shape event strategy, including hosted events, executive roundtables, and third-party conferences • Partner with Sales on outbound strategy, messaging, positioning, account insights, sequences, and data-led talking points • Support expansion motions within existing Corporate Tech accounts • Build reporting connecting account engagement to SAOs, pipeline, and closed-won revenue • Run test-and-learn programs across audiences, offers, channels, and messaging

🎯 Requirements

• 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing • Track record of sourcing pipeline and revenue from a defined set of target accounts • Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus • Experience building and running ABM programs end to end, from account selection and persona mapping through multi-channel orchestration and measurement • Fluency in the modern ABM demand generation stack • Strong messaging instincts and ability to translate a complex data product into a buyer-specific reason to take a meeting • Ability to work exceptionally well with Sales as a true partnership • Ability to orchestrate across content, digital, field, and sales partners • Ability to thrive in a fast-moving environment and build a program from the ground up

🏖️ Benefits

• Flexible work hours • Flexible vacation • Generous 401K match • Parental leave • Team events • Wellness budget • Learning reimbursement • Equity • Fully remote work within the United States

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