E-Commerce Growth Manager – Beauty & Skincare

🔥 14 minutes ago

🇩🇪 Germany – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 15%

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🗣️🇩🇪 German Required

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Logo of 111brands GmbH

111brands GmbH

11 - 50 employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

111brands GmbH is a Germany-based direct-to-consumer beauty and skincare retailer operating an online shop that sells serums, salicylic acid products, microneedling/dermaroller devices, masks, eyelash and styling products, and curated beauty bundles. The site emphasizes promotions, customer reviews, fast European shipping, multiple payment options (PayPal, Klarna), and offers services like private label and wholesale/retail partnerships. The brand highlights product efficacy, sustainability, and skincare guidance (quizzes, usage tips) alongside typical e-commerce features (cart, announcements, trust badges).

📋 Description

• Manage performance creatives on Meta • Strategically develop hooks and angles • Finalize scripts with the founder team • Test iterations and scale winning creatives • Gradually assume operational leadership of the marketing team, including copywriters, video editors, and other functions • Build clear workflows and predictable output for the marketing team • Build and optimize funnel architecture, including landing pages, product pages, and the checkout flow • Identify new growth levers, such as channels, angles, markets, and product bundles • Develop actionable implementation plans for new growth levers • Analyze relevant KPIs, derive clear decisions, and lead marketing with a performance-oriented approach • Improve performance creative output, conversion, workflows, team collaboration, and systematic testing

🎯 Requirements

• 3+ years of experience in performance marketing or growth within DTC / e-commerce • Strong hands-on expertise in Meta Ads and direct-response creative processes • Proven track record: brands you have helped build or scale operationally • Experience managing small teams across copy, video, and creator functions • Strong understanding of funnel strategy and conversion optimization • Experience with AI-powered workflows in creative production (must-have) • Hands-on and strategic approach • Nice to have: background in beauty, skincare, or wellness • Nice to have: experience building brands beyond pure acquisition, including retention and community

🏖️ Benefits

• Freelance engagement, 15–20 hours per week • Opportunity to expand the scope of the engagement • Remote work within the DACH time zone

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