E-commerce Growth Manager – Beauty & Skincare

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111brands GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

111brands GmbH is a Germany-based direct-to-consumer beauty and skincare retailer operating an online shop that sells serums, salicylic acid products, microneedling/dermaroller devices, masks, eyelash and styling products, and curated beauty bundles. The site emphasizes promotions, customer reviews, fast European shipping, multiple payment options (PayPal, Klarna), and offers services like private label and wholesale/retail partnerships. The brand highlights product efficacy, sustainability, and skincare guidance (quizzes, usage tips) alongside typical e-commerce features (cart, announcements, trust badges).

📋 Description

• You manage our performance creatives on Meta. • Strategically set hooks and angles, finalize scripts with the founder team, test iterations, and scale winning creatives. • You will gradually take over the operational leadership of our marketing team — copywriter, video editor, and, over time, additional areas. • You build and optimize our funnel architecture (landing pages, product pages, checkout flow) in close collaboration with Creative. • You identify new levers — channels, angles, markets, product bundles — and present them with a concrete implementation plan. • You analyze the relevant KPIs, make clear data-driven decisions, and run marketing by the numbers, not by gut feeling.

🎯 Requirements

• 3+ years of experience in performance marketing or growth at DTC/e-commerce brands • Operational depth in Meta Ads and direct-response creative processes • Demonstrable cases: brands you have operationally built or scaled • Experience managing small teams (copy, video, creators) • Strong funnel-thinking and conversion optimization skills • Experience with AI-supported workflows in creative production (must have) • Hands-on and strategic working style

🏖️ Benefits

• Remote: Yes — Freelance (DACH time zone)