Brand & Product Development Lead

🔥 17 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

✨ Product Development

👻 Ghost score 15%

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12minutes Erste-Hilfe-Kurs für Säuglinge und Kinder

WebsiteLinkedInAll Job Openings

2 - 10 employees

📚 Education

🏥 Healthcare

👥 B2C

Education • Healthcare • B2C

12minutes Erste-Hilfe-Kurs für Säuglinge und Kinder is an online first-aid training program focused on emergency care for infants and children. It combines an online course developed by emergency physicians with a practical at-home training kit and practice mannequin so parents can learn hands-on skills for the critical first 12 minutes until professional help arrives. The offering is consumer-facing, recommended by hundreds of doctors, clinics and midwives, and marketed to parents (site shows a shop for courses and first-aid kits and high parent ratings).

📋 Description

• Own the product portfolio and the ouchie and 12minutes brands • Develop product ideas and categories for functional, marketable products • Further develop existing products, sets, designs, and packaging • Translate ideas into concrete product concepts and briefs • Identify and select suitable manufacturers and suppliers • Coordinate design, sampling, product development, and production • Support the international rollout of products • Coordinate product launches with Marketing • Take operational responsibility for Customer Service (one employee) • Incorporate customer feedback, trends, and learnings into existing and new products • Work closely with the founders on product strategy, assortment, brand, and growth

🎯 Requirements

• Excellent sense for brands, products, packaging, and design • Passion for consumer brands and the ability to identify emerging brands, products, and trends at an early stage • Understanding that consumer products must be functional, tell a compelling story, and be desirable • Structured, analytical, and highly reliable working style • Willingness to take ownership and drive projects forward independently • Comfortable negotiating with manufacturers, organizing samples, and resolving supply issues • Ability to switch quickly between creative product thinking and operational execution • Enjoy working in a small, entrepreneurial environment • Excellent German and English skills • Experience in consumer products, beauty, lifestyle, FMCG, D2C, retail, product development, sourcing, or operations is a plus

🏖️ Benefits

• Significant responsibility and freedom to shape the role • Opportunity to grow with ouchie's expansion • Entrepreneurial environment with the opportunity to actively help build a consumer brand • Close collaboration with the founders on product strategy, assortment, brand, and growth