Alternative Channels Sales Manager

🕒 May 6

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1440 Foods

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🧘 Wellness

B2C • Food & Beverage • Wellness

1440 Foods is dedicated to providing energy and nutrition to help individuals unleash their potential and make the most of each day. With a mission to support healthy lifestyles, the company offers a range of protein-packed snacks and drinks under brands like Pure Protein, Met-Rx, Body Fortress, and FITCRUNCH, designed for active individuals looking to enhance their performance and satisfaction in their nutritional choices.

📋 Description

• The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods’ presence across Drug, Value, Health & Fitness, and Retail Specialty channels. • This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of accounts. • Build and maintain strong relationships with natural, specialty, and broadline distributors including Muscle Foods, Village Grocers, and regional partners. • Create monthly and quarterly promotion activity for regional distributors to drive incremental placement and close distribution gaps. • Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans. • Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story. • Manage deductions, credits, and promotional programs within established guidelines. • Call on national and regional drug chain buyers and store-level decision makers (e.g., CVS, Walgreens, Rite Aid, regional chains). • Secure new distribution and expand shelf placement for 1440 Foods SKUs in the health, nutrition, and grab-and-go sets. • Execute promotional programs, endcaps, and secondary placement opportunities. • Monitor planogram compliance and conduct store audits to ensure proper merchandising standards. • Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General). • Present tailored assortments and value-pack configurations aligned to channel shopper profiles. • Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies. • Call on gyms, fitness studios, CrossFit boxes, and corporate wellness accounts. • Drive trial and sales growth through growing ACV, managing core business and new product placements. • Identify and convert new accounts within the fitness community and develop account-specific promotional plans. • Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains. • Secure prominent shelf placement and in-store promotional support. • Leverage distributor relationships to drive pull-through and replenishment at store level. • Partner with brokers where applicable to maximize coverage and account penetration. • Track weekly and monthly sales performance against targets using CRM tools and distributor portals. • Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities. • Provide accurate forecasts and account-level volume projections to the sales leadership team. • Submit timely call reports, expense reports, and account activity summaries.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field preferred. • 5–8 years of CPG sales experience, preferably in the Natural, Health & Fitness, Drug, and Value channels. • Demonstrated experience calling on distributors and managing multi-channel retail accounts. • Strong understanding of the natural and specialty retail landscape, including distributor dynamics. • Ability to analyze sales data and translate insights into actionable strategies. • Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite. • Excellent verbal and written communication and presentation skills. • Self-motivated with the ability to manage a large territory independently. • Experience with speciality distributors is a plus. • Knowledge of wellness and functional food/beverage trends. • Passion for health, fitness, and performance nutrition preferred. • Valid driver's license and ability to travel up to 40%.

🏖️ Benefits

• Competitive compensation and benefits package • Career development and growth opportunities