Google Ads Manager

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🕒 January 20

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1840 & Company

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤝 B2B

🎯 Recruiter

B2B • Recruitment • Healthcare

1840 & Company is a global talent agency that specializes in providing tailored staffing solutions through recruitment process outsourcing, staff augmentation, and direct placements. They focus on enhancing operational efficiency and growth for various sectors, including healthcare, real estate, and finance. With a strong emphasis on access to a diverse and skilled workforce, they aim to reduce hiring costs and optimize client operations through innovative solutions.

📋 Description

• Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic). • Architect clean, scalable account structures by campaign, intent, product, and funnel stage. • Define KPIs, benchmarks, and testing roadmaps. • Build and manage campaigns across: • - Google Search • - Google Display Network (GDN) • - YouTube Ads • Conduct keyword research, including: • - High-intent and long-tail keywords • - Competitor and conquesting strategies • Negative keyword management • Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals. • Write and test: • - Responsive Search Ads (RSAs) • - Display and YouTube ad messaging • Optimize: • - Headlines • - Descriptions • - Extensions (sitelinks, callouts, structured snippets) • Collaborate with creative teams for YouTube and display assets. • Monitor performance daily and optimize for: • - CTR • - Quality Score • - CPC • - CPA / ROAS • Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners. • Continuously improve Quality Score and impression share. • Ensure proper setup and validation of: • - Conversion tracking • - GA4 integrations • - Google Tag Manager • Analyze performance across devices, audiences, and intent signals. • Understand attribution models and their impact on reporting. • Deliver weekly and monthly performance reports with: • - Clear insights • - Trend analysis • - Optimization recommendations • Communicate performance in business terms, not just metrics. • Stay current on: • - Google Ads product updates • - Policy changes • - Automation and AI-driven features • Balance automation with manual oversight and testing discipline.

🎯 Requirements

• 3–6+ years of hands-on Google Ads experience • Proven success managing: • - Search campaigns at scale • - Multi-campaign account structures • - Strong understanding of: • - Keyword intent and match types • - Quality Score mechanics • - Conversion optimization • Experience managing significant monthly ad spend with accountability for results • Experience with: YouTube performance campaigns • Display remarketing • Performance Max (with manual oversight) • Familiarity with: • - GA4 • - Google Tag Manager • - CRM integrations • Experience in B2B, SaaS, e-commerce, or regulated industries