Senior Campaign Manager – Global Campaigns

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🔥 7 minutes ago

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1Password

501 - 1000 employees

Founded 2009

🔒 Cybersecurity

☁️ SaaS

⚡ Productivity

💰 $620M Series C on 2022-01

Cybersecurity • SaaS • Productivity

1Password is a leading password management and cybersecurity company that offers solutions for both individual and business customers to securely store and manage passwords, secrets, and sensitive information. With features like extended access management (XAM), 1Password empowers users to manage access to every application and web account, ensuring security across all devices with alerts for possible breaches. Trusted by over 150,000 businesses, 1Password provides comprehensive security solutions that enhance productivity by enabling easy and secure sharing of credentials and managing permissions, while maintaining high visibility and control. Their services cater to enterprises and families, providing protection from bad actors in today's SaaS-centric hybrid work environment.

📋 Description

• Own enterprise marketing sourced pipeline generation goals through campaign strategy, audience development, and programs. • Partner with Solution Marketing to define new logo ICP and target customers, priority use cases, and demand hypotheses. • Translate product strategy into clear value focused market narratives, demand generation plans, and activation programs. • Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth. • Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability. • Test new campaigns, plays, and routes to market that drive meaningful impact. • Track and report regularly on marketing performance. Work with early indicators of traction, learn quickly, and iterate based on results. • Partner with Performance & Paid Media, Growth Web, and Field Marketing to build omni-channel programs. • Work with Solution Marketing to shape positioning, messaging frameworks, and proof points. • Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won. • Align closely with Sales to enable early pipeline generation and refine qualification and messaging based on real-world feedback.

🎯 Requirements

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology. • Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline, adoption, and revenue impact. • Strong experience leading cross-functional initiatives, including programs that bring new products or capabilities to market • Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them. • Strong understand of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion • Strong analytical and decision-making skills with the ability to balance experimentation, data, and strategic judgement • Ability to deliver clear recommendations and influence decisions across all levels of the organization • Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.

🏖️ Benefits

• health insurance • dental • 401k and many others • generous paid time off • equity grant

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