Head of PPC - India

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March 27

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Safe Rescue

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B2B • CRM • Digital Marketing

Safe Rescue is a comprehensive service provider dedicated to supporting businesses with essential solutions around customer support, digital marketing, website development, CRM implementation, data analytics, SEO, project management, and lead generation. The company focuses on creating impactful strategies that drive engagement and efficiency for its clients, while fostering a dynamic work environment that promotes personal and professional growth.

51 - 200 employees

Founded 2012

🤝 B2B

📋 Description

• This is a remote position. • Head of PPC responsible for leading PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. • Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts. • Foster a collaborative and high-performance team environment. • Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue. • Continuously analyze and optimize campaigns to improve performance and ROI. • Control and manage Google AdWords accounts of other specialists, providing direction and support. • Monitor and report on account performance, identifying areas for improvement. • Conduct thorough keyword research to identify opportunities for campaign enhancement. • Implement keyword strategies to maximize reach and relevance. • Develop compelling ad copy and creatives that align with campaign goals. • Conduct A/B testing to determine the most effective ads. • Allocate and manage PPC budgets effectively, ensuring optimal spend. • Track and report on budget performance, making adjustments as needed. • Utilize analytics tools to monitor campaign performance and generate actionable insights. • Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI. • Keep abreast of the latest trends and best practices in PPC and digital marketing. • Implement innovative strategies to stay ahead of the competition. • Mentor and train PPC specialists to develop their skills and knowledge. • Encourage continuous learning and professional development within the team.

🎯 Requirements

• Proven experience as a PPC Manager for 3+ years • Expertise in managing Google AdWords accounts. • Strong understanding of PPC best practices and optimization techniques. • Excellent analytical skills and the ability to interpret data to drive decisions. • Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush). • Strong leadership and team management skills. • Exceptional communication and interpersonal skills. • Ability to work in a fast-paced, dynamic environment. • Bachelor's degree in Marketing, Business, or a related field preferred.