PPC Specialist

Job not on LinkedIn

🕒 6 days ago

🇮🇳 India – Remote

💵 $4 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Safe Rescue

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Safe Rescue is a comprehensive service provider dedicated to supporting businesses with essential solutions around customer support, digital marketing, website development, CRM implementation, data analytics, SEO, project management, and lead generation. The company focuses on creating impactful strategies that drive engagement and efficiency for its clients, while fostering a dynamic work environment that promotes personal and professional growth.

📋 Description

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses • Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives • Manage and optimize campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home-based services • Analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data • Optimize campaigns based on lead quality and downstream sales performance • Work with CRM and sales teams to identify campaigns, audiences, creatives, and offers producing qualified customers • Design and execute A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures • Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action • Manage significant advertising budgets and scale winning campaigns while maintaining target CPL and lead quality • Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution • Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed growth strategies • Prepare clear and actionable performance reports for clients and/or internal stakeholders • Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid-social strategies

🎯 Requirements

• Proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses; mandatory and non-negotiable • 4+ years of hands-on experience managing Meta Ads campaigns • Proven experience generating leads for U.S.-based businesses • Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling • Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency • Ability to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on • Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns • Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns • Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement • Experience with Meta Lead Ads and Instant Forms • Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices • Meta Blueprint Certification is required • Proficient in Excel or Google Sheets for campaign reporting and analysis • Excellent written and verbal English communication skills • Comfortable working Pacific Standard Time (PST) business hours • Reliable computer/laptop meeting specified minimum technical requirements • Stable internet meeting specified jitter, latency, upload, download, and LAN-cabled requirements • Reliable power backup sustaining a minimum of 8 hours

🏖️ Benefits

• Full-time remote position • Reliable computer/laptop requirement • Stable high-speed internet connection • Noise-free workspace • Backup internet/power solution • Noise cancelling headset