Growth/Performance Marketing

Job not on LinkedIn

🕒 July 30

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 18%

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Logo of Freehand

Freehand

51 - 200 employees

Founded 2026

📦 Logistics

🤖 Artificial Intelligence

🏢 Enterprise

Logistics • Artificial Intelligence • Enterprise

Freehand is a B2B enterprise software company that uses AI-driven teams and agents to audit freight invoices, enforce logistics contracts, manage supply chain spend, and close disputes with auditable outcomes posted back to customers' ERPs. The company offers freight audit & payment, 3PL contract enforcement, global trade validation (duties/tariffs/FTA benefits) and claims to recover 5–10% of spend for customers. Freehand raised a $55M Series B to launch AI agents for billing and collections and targets logistics, manufacturing, and retail enterprises.

📋 Description

• Full-funnel performance strategy — plan, launch, and optimize paid campaigns across channels (LinkedIn, Google, industry-specific publications/newsletters, ABM platforms) aimed at supply chain, procurement, and finance decision-makers at large enterprises • Account-based marketing programs — design and run targeted campaigns against named enterprise accounts and priority verticals (logistics, direct materials, MRO, CPG, pharma), working closely with sales on account selection and messaging • Pipeline metrics and attribution — build the dashboards and reporting that connect spend to MQLs, SQLs, pipeline, and closed revenue; own CAC, ROAS, and payback period as core KPIs • Experimentation engine — run a continuous test-and-learn program across ad creative, landing pages, offers, and audiences; kill what doesn't work fast, scale what does • Website and landing page conversion — partner with design/content to build and iterate on landing pages, forms, and conversion flows optimized for enterprise buyers • Event and field marketing support — help drive pipeline around conferences (e.g., Manifest) and other field events through targeted pre/post-event campaigns • Marketing ops foundation — stand up and maintain the martech stack (CRM, marketing automation, attribution tooling) needed to scale as the team grows • Budget management — manage and forecast paid media budget, reporting regularly on efficiency and ROI to leadership

🎯 Requirements

• 4–8 years of experience in growth or performance marketing, ideally with B2B/enterprise SaaS and a complex, multi-stakeholder sales cycle • Track record of building demand gen or ABM programs from scratch and scaling them with clear pipeline impact • Fluent in the full performance marketing toolkit: paid social, paid search, ABM platforms (e.g., 6sense, Demandbase), marketing automation (e.g., HubSpot, Marketo), and analytics/attribution tooling • Comfortable being hands-on — you'll be building campaigns and dashboards yourself, not just directing an agency, at least in this first phase • Strong quantitative instincts: you think in CAC, LTV, funnel conversion rates, and payback periods, and you can defend your budget with data • Experience marketing into procurement, supply chain, finance, or other operations-heavy enterprise buyers is a strong plus • Excited by the ambiguity of an early-stage, fast-moving startup — you're energized by building process where none exists yet • Sharp writer and communicator who can translate a technical, agentic AI product into messaging that resonates with enterprise operators

🏖️ Benefits

• Take what you need Vacation Policy • Full health coverage (with multiple gold-standard carriers across medical, dental & vision) • Life Insurance and Disability benefits • HSA/FSA Access • 401(k) with a 4% Employer Match • Fully-paid Parental Leave

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