Performance Marketing Lead

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Give

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🤲 Charity

🤝 Non-profit

🌍 Social Impact

💰 Grant on 2019-11

Charity • Non-profit • Social Impact

Give is a charitable organization dedicated to providing a platform for individuals to donate to various social causes. Through their monthly missions, Give focuses on initiatives such as supporting orphans, abandoned elders, hunger relief, environmental rights, and educational opportunities for girls. With over 20 years of experience, Give partners with multiple verified NGOs across India, allowing donors to contribute and track their impact on vulnerable populations.

📋 Description

• Plan and execute a performance marketing strategy across Meta and Google to drive GDV growth across One Time Promoted and Monthly Recurring products • Manage CRM channels including RCS, WhatsApp and email to ensure consistent GDV delivery through owned media • Oversee SEO execution in collaboration with content and editorial teams to drive organic GDV contribution • Manage stakeholder relations, and ensure all billing and compliance requirements across channels are met accurately and on time • Develop and manage digital prospecting and remarketing campaigns across paid channels • Manage budgets across all digital channels to drive strong return on investment and efficient CAC • Identify and test new channels to continue to meet or exceed established critical metrics • Own data analysis across all performance channels and share structured insights on a regular cadence with creative, content and leadership teams to inform campaign strategy and creative iteration

🎯 Requirements

• 5+ years of experience in leading marketing teams, preferably in a related industry • A marketing, business or technology degree or equivalent, MBA is a plus • Experience running successful marketing campaigns across channels FB, Insta, Adwords etc • A data-driven and analytical approach with solid knowledge of web analytics • Out-of-the-box thinking and a bias for action • Excellent presentation, written, and verbal communication skills

🏖️ Benefits

• An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time • A high-impact collaborative work environment • Competitive market salary