Performance Marketing Manager – D2C E-commerce

Job not on LinkedIn

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 18%

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Logo of 367 Agency

367 Agency

11 - 50 employees

Founded 2020

💼 Consulting

🍽️ Food & Beverage

📦 Logistics

Consulting • Food & Beverage • Logistics

367 Agency is a strategic, creative, and data-driven performance marketing agency focused on enabling growth for D2C (direct-to-consumer) brands across stages from early to scaled. They provide services including media buying, creative production, retention, marketplaces, quick commerce, brand and product strategy, communication and creative strategy, brand identity, packaging and website design, and performance marketing across platforms like Instagram, Facebook, Google and YouTube. With a team of 30+ experts and leadership experience in FMCG, e-commerce and startups, 367 Agency emphasizes measurable revenue growth and execution for D2C and marketplace channels, having worked with 100+ brands and delivering case-study results for food, wellness, and apparel brands.

📋 Description

• Own the overall performance marketing strategy for multiple D2C/e-commerce client accounts • Develop media plans, growth strategies, budget allocation frameworks, and channel strategies based on business objectives • Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads • Drive revenue growth, profitability, ROAS, CAC, and other key business metrics • Identify growth opportunities across acquisition, retargeting, conversion, and customer retention • Lead A/B testing, audience testing, creative testing, funnel optimization, and new campaign formats • Analyze performance trends and identify opportunities, risks, and areas for improvement • Own day-to-day client relationships and act as the primary performance marketing point of contact • Lead weekly/monthly performance review meetings and present campaign performance, insights, recommendations, and growth plans • Translate client business goals into actionable marketing strategies • Communicate performance updates, challenges, and opportunities proactively • Build client relationships and contribute to account retention, growth, expansion, and additional business • Guide and mentor Performance Marketing Associates, Executives, and Interns • Review campaign strategies, performance analyses, reports, and optimization plans prepared by the team • Delegate tasks while maintaining accountability for overall account performance • Collaborate with creative, analytics, marketplace, and other internal teams on integrated growth strategies • Share performance insights with the creative team and direct monthly creative requirements • Analyze performance across Meta Ads, Google Ads, Google Analytics, Shopify, and attribution platforms • Monitor revenue, contribution margins, CAC, ROAS, AOV, LTV, and conversion rates • Ensure accurate tracking, measurement, attribution, and reporting • Prepare and review regular performance reports and strategic recommendations for clients

🎯 Requirements

• 4–7 years of hands-on experience in performance marketing, preferably working with D2C/e-commerce brands • Strong expertise in Meta Ads and Google Ads • Prior experience working in a performance marketing/digital agency managing multiple client accounts • Proven experience managing and scaling e-commerce performance campaigns across small to large budgets • Strong understanding of D2C growth metrics including ROAS, CAC, AOV, CVR, LTV, and contribution margins • Strong understanding of Google Analytics, attribution, conversion tracking, and campaign measurement • Working knowledge of Shopify and e-commerce website analytics • Ability to build performance strategies and media plans independently • Strong analytical skills with the ability to turn data into actionable business recommendations • Good understanding of creative strategy and ability to provide data-backed creative direction • Prior experience managing, mentoring, or guiding junior team members • Strong client-facing and presentation skills with confidence in leading client conversations independently • Ability to manage multiple accounts, priorities, and stakeholders simultaneously • Proficiency in Excel and PowerPoint • Must have their own laptop and a stable work-from-home setup • Experience with email marketing, WhatsApp marketing, marketplace marketing, or other growth channels is a plus • Experience with lead generation campaigns is an added advantage

🏖️ Benefits

• Flexible hybrid team offering flexibility to work from wherever you are • No unnecessary salary cuts or restrictive leave calendars • Full trust and autonomy with no micromanagement • Opportunity to sit in on real founder-level conversations and business discussions • Exposure to real business and growth decisions • Direct work with leaders who have built and scaled leading D2C brands in India • Practical industry exposure and learning environment • Opportunity to learn and take responsibility

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