2U
Education • eCommerce • B2B
2U is a company that delivers world-class learning outcomes at scale through its global online learning platform, edX. Founded in 2012 in collaboration with Harvard and MIT, 2U connects millions of people to high-quality, career-relevant education in partnership with leading universities and industry experts. The platform offers thousands of affordable online programs, helping learners acquire new skills, advance their careers, and transform their lives.
Senior Marketing Analyst, B2B
Job not on LinkedIn
5 hours ago
2U
Education • eCommerce • B2B
2U is a company that delivers world-class learning outcomes at scale through its global online learning platform, edX. Founded in 2012 in collaboration with Harvard and MIT, 2U connects millions of people to high-quality, career-relevant education in partnership with leading universities and industry experts. The platform offers thousands of affordable online programs, helping learners acquire new skills, advance their careers, and transform their lives.
📋 Description
• Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs • Use statistics and analytical methods to strategically approach programs within scope • Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates. • Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies. • Develop and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on lead generation, brand awareness, and conversion goals. • Owns oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals. • Develop and execute enhancements that introduce and promote B2B opportunities in our existing funnel. • Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities. • Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences. • Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends. • Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting. • Analyze campaign performance metrics, generate insights, and recommend actionable improvements. • Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow. • Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives. • Provide training and support to junior team members or agencies in executing paid media tactics and strategies.
🎯 Requirements
• Proven experience in B2B digital marketing, specifically with paid media campaigns across Google Ads, LinkedIn, Facebook, and other digital platforms. • Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., Google Analytics, Excel, Tableau, knowledge of SQL a plus). • Experience in ad management platforms, including Google Ads, LinkedIn Ads, Facebook Ads Manager, and experience with marketing automation tools and Salesforce. • Strong analytical mindset with the ability to interpret campaign data and make data-backed decisions to optimize performance. • Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders. • Ability to think creatively and strategically to design compelling paid media campaigns that drive results. • Bachelor's degree in Marketing, Business, or math related field (preferred).
🏖️ Benefits
• Medical, dental, and vision coverage • Life insurance, disability, and 401(k) employer match • Free snacks and drinks in-office • Generous paid holidays and leave policies, including unlimited PTO • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
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