
51 - 200 employees
Founded 2012
👥 B2C
⚖️ Legal
⚕️ Healthcare Insurance
B2C • Legal • Healthcare Insurance
The Ward Law Group, PL is a dedicated personal injury law firm committed to providing expert legal representation for victims of negligence in various injury cases, including car accidents, truck accidents, and wrongful death. With a strong focus on serving the Hispanic community, the firm prides itself on its extensive experience and proven track record of securing over $500 million in settlements for clients. The attorneys at The Ward Law Group emphasize client-focused representation, ensuring each client receives personalized attention throughout the legal process.
🔥 17 hours ago
🇦🇷 Argentina – Remote
💵 $185k - $200k / year
⏰ Full Time
🔴 Lead
🎯 Chief Marketing Officer (CMO)
👻 Ghost score 20%
🗣️🇪🇸 Spanish Required
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51 - 200 employees
Founded 2012
👥 B2C
⚖️ Legal
⚕️ Healthcare Insurance
B2C • Legal • Healthcare Insurance
The Ward Law Group, PL is a dedicated personal injury law firm committed to providing expert legal representation for victims of negligence in various injury cases, including car accidents, truck accidents, and wrongful death. With a strong focus on serving the Hispanic community, the firm prides itself on its extensive experience and proven track record of securing over $500 million in settlements for clients. The attorneys at The Ward Law Group emphasize client-focused representation, ensuring each client receives personalized attention throughout the legal process.
• Build and execute a national marketing strategy scaling revenue and brand reputation across multiple states • Own the full funnel, including paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling • Lead and grow the marketing team from 12 professionals to 15–25+ • Hire, mentor, and build internal career pathways for top talent • Define and track KPIs including CAC, CPL, cost-per-signed-case, and ROI • Build dashboards and reporting cadences driving weekly/monthly strategic decisions • Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets, including bilingual audiences • Navigate state-specific Bar/legal advertising compliance requirements • Own the annual marketing budget • Negotiate vendor/media contracts and hold partners accountable to ROI • Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results • Work with Intake, Legal Ops, and Sales to ensure a cohesive, high-converting client journey • Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership
• 10+ years in senior marketing leadership (CMO, VP, SVP) • 7+ direct reports and teams of 20+ • Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth • Managed $10M+ annual budgets with demonstrable ROI • Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer • Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools • Experience in a regulated industry (legal, healthcare, insurance, financial services) • Understanding of compliance and reputation-driven acquisition • Bachelor's degree in Marketing, Business, or related field • Willing to work on-site in Miami Lakes, or remotely with travel to NY and TX offices as needed • Strongly preferred: bilingual English/Spanish, marketing to Hispanic/multicultural audiences, and multi-state expansion experience • Employment contingent upon verification of identity and authorization to work in the United States • Required to complete Form I-9 and provide acceptable documentation
• Competitive salary commensurate with experience • Professional development and continuing education support • Collaborative, growth-oriented team environment • Medical, dental & vision • Hospital plans • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Company paid Basic Life and AD&D insurance • Voluntary Life & AD&D insurance for the employee and dependents • Company paid short- and long-term disability • Health & Dependent Care Spending Accounts (HSA & DCFSA) • Employee Assistance Program • Tuition Assistance • Paid time off and paid holidays
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