Senior Manager, Social Media

Job not on LinkedIn

🕒 May 22

🐊 Florida, Illinois – Remote

🐊 Florida – Remote 🌽 Illinois – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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AAA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1902

🚗 Transport

👥 B2C

Transport • B2C • Travel

AAA is a federation of affiliated automobile clubs, offering various travel-related services and products primarily for its members. It provides emergency roadside assistance, travel planning tools, and member discounts both domestically and internationally. Each club operates independently within its own geographical area, serving its local members while adhering to AAA's overarching standards. AAA also sells travel products like maps and guides, offering resources to assist with international travel. The organization facilitates a network where membership benefits, such as global discounts and emergency services, are extended to international members traveling in the United States and vice versa.

📋 Description

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact. • Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies. • Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization. • Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations. • Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation. • Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva. • Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience. • 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand. • Demonstrated experience defining channel-level strategy across multiple social platforms. • Experience managing and influencing agency partners. • Working knowledge of Sprinklr, including publishing, listening, and reporting. • Understanding of Salesforce Marketing Cloud and lifecycle marketing. • Experience leveraging AI-enabled tools and modern content workflows. • Knowledge Enterprise social media strategy and channel portfolio management. • Social media governance, accreditation, and brand safety standards. • AI-enabled content workflows and automation tools. • Social listening, sentiment analysis, and performance measurement frameworks. • Integrated marketing ecosystems and cross-channel measurement.

🏖️ Benefits

• Work From Home