Director, Product Marketing

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SaaS • B2B

CARET is a software company with 40 years of experience that builds award-winning SaaS practice management platforms for legal and accounting firms. Its flagship product, CARET Legal, is an end-to-end legal practice management solution that organizes workflows, facilitates collaboration, and accepts payments, helping small and mid-size professional firms streamline operations and focus on higher-value work. CARET serves over 10,000 firms globally and positions itself as a B2B provider of practice management and payment-enabled SaaS tools.

201 - 500 employees

Founded 1983

☁️ SaaS

🤝 B2B

📋 Description

• Evolve & Mature the Product Marketing Function • Assess the current state of PMM/GTM and define the vision for a high-performing, strategic function. • Build scalable processes, frameworks, and operating rhythms that strengthen how we communicate product value. • Expand the influence of Product Marketing across Product, Sales, CS, and Marketing. • Help Shape Product Strategy & Storytelling • Partner closely with Product and Engineering leadership to translate strategy into clear, compelling market narratives. • Bring customer, competitive, and market insights into roadmap discussions to strengthen product strategy and prioritization. • Work with Product Managers to crystallize the value story behind every capability and initiative. • Product Positioning & Messaging • Develop positioning and messaging, including a positioning roadmap – a forward-looking POV on how our narrative evolves over time. • Partner with Marketing to ensure consistent messaging across all channels including website, sales materials, campaigns, and customer communication. • Translate complex technical capabilities into customer-centric narratives. • Build a strong perspective on Caret Legal’s differentiation in a competitive legal tech landscape. • Conduct and maintain market and competitive analysis to identify trends, opportunities, and risks, translating them into actionable recommendations and plans. • Lead the Product Launch Motion • Refine and operationalize the launch structure, strengthen launch tiering, organizational readiness and GTM alignment. • Drive end-to-end launch execution for all new capabilities. • Customer Experience & Sales Enablement • Build world class enablement materials including battlecards and collateral. • Train Sales and Customer Success teams on product story, positioning, and differentiators. • Performance Tracking • Define and measure key product marketing KPIs (pipeline contribution, product adoption, win/loss insights, etc.). • Use data to optimize messaging, campaigns, and sales tools.

🎯 Requirements

• 8–12+ years of experience in Product Marketing, preferably in complex B2B SaaS or software with previous leadership experience • Experienced PMM builder, with a track record of establishing and maturing a PMM function and working as a team of one. • Strong understanding of enterprise sales cycles and SaaS business models. • Exceptional communication, storytelling, and presentation skills. • Proven experience launching products and leading cross-functional initiatives. • Strong analytical skills and ability to translate insights into actions. • Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

🏖️ Benefits

• Flexible PTO • Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage • Flexible Spending Account • Health Savings Account • 401(k) match