Marketing Manager – Emerging Markets, Electrophysiology

🕒 May 14

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Abbott

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1888

⚕️ Healthcare Insurance

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare Insurance • Biotechnology • Pharmaceuticals

Abbott is a global healthcare company committed to advancing medical technologies and improving lives around the world. It offers a broad range of leading products in diagnostics, medical devices, nutrition, and branded generic medicines. Abbott's innovations such as the FreeStyle Libre glucose monitoring systems and BinaxNOW rapid antigen tests are transforming diabetes management and COVID-19 response. Through its partnerships and initiatives, Abbott aims to foster health equity, improve access to healthcare, and address critical health challenges like malnutrition and infectious diseases. Abbott is also dedicated to sustainability and social responsibility, striving to make life-changing technologies accessible and affordable.

📋 Description

• Lead and implement regional marketing strategies and initiatives aligned with Global and EMEA EP priorities • Partner with EMEA and country teams to develop consistent, high‑impact marketing plans, tools and materials • Drive customer engagement and education programs, including KOL partnerships and advisory board initiatives • Support new product launches, pricing strategy and market entry planning across diverse markets • Conduct in‑depth market and competitive analysis to identify growth opportunities and strengthen positioning • Enhance sales force effectiveness through analytics, including Power BI and GEM, to guide strategic and tactical planning • Drive adoption and effective use of analytics tools across country teams to maximize performance and market share • Ensure compliance with Abbott ethical standards, SOPs, and local regulatory requirements • Travel extensively across the region (50%+)

🎯 Requirements

• Extensive experience and strong knowledge of the Electrophysiology medical device market within the Emerging Markets. • Broad understanding of the cardiovascular market • Proven experience leading regional or complex marketing initiatives • Strong track record of building and maintaining relationships with KOLs • Experience delivering marketing and educational programs to relevant customer segments • Strong market analysis, commercial and project management skills • Experience working with both clinical and non‑clinical stakeholders; tender and commercial analysis experience preferred • Ability to lead, coach and influence cross‑functional and non‑direct report teams • High ethical standards, strong ownership mindset and ability to manage diverse workloads

🏖️ Benefits

• Career development with an international company where you can grow the career you dream of • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune • A company recognized as one of the best big companies to work for, and a best place to work for diversity, working mothers, female executives and scientists