Product Manager – Skinvive

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🔥 2 minutes ago

🗣️🇨🇳 Chinese Required

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Logo of AbbVie

AbbVie

10,000+ employees

Founded 2013

💊 Pharmaceuticals

🧬 Biotechnology

⚕️ Healthcare Insurance

Pharmaceuticals • Biotechnology • Healthcare Insurance

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Develop consumer-facing strategy for Skinvive new product launch and growth. • Own consumer education content strategy and content production across launch and post-launch phases. • Plan and execute integrated 2B2C consumer campaigns with key accounts. • Build a consumer insight and campaign performance tracking mechanism. • Work closely with Brand Marketing, Medical, Legal/Compliance, Digital, Training, Sales, Finance, Procurement, agencies and key accounts.

🎯 Requirements

• Bachelor’s degree and above, major in Marketing, Medicine/Pharmacy, Biology, Business or related fields preferred. • Minimum 8 years of brand/consumer marketing experience. • Strong insight-to-strategy thinking (e.g., STP, positioning, annual brand planning). • Good campaign management skills and strong ownership. • New product experience in medical aesthetics, pharma industry, medical devices, consumer health is preferred. • Languages: Chinese; English proficiency sufficient for daily business communication (written and spoken).

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities

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