Vice President of Growth – Personal Caregiving

🕒 April 16

🏈 Ohio, Missouri – Remote

🏈 Ohio – Remote 🏰 Missouri – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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AbriCare

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

B2C • Wellness

AbriCare is a provider of in-home personal care, respite care, and homemaker services that enables individuals to live with independence, dignity, and comfort at home. The company centers caregivers—offering above-market pay, training, and career growth—while using tech-enabled scheduling and communication tools to improve matching, compliance, and transparency for families and payors.

📋 Description

• Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets • Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations • Navigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversion • Identify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readiness • Conduct market analysis and competitive intelligence to inform strategic decisions • Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction • Personally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business development • Activate early referral momentum in new markets, converting initial leads into repeatable growth channels • Build trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demand • Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function • In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness • Ensure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planning • Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up • Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations • Partner with operations leadership to ensure service readiness and scalability • Set and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivity • Monitor market-level performance and adjust strategy based on data and local feedback • Develop forecasting models to support hiring, branch expansion, and capital planning • Present growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team members • Collaborate with operations to align campaigns with growth objectives • Represent AbriCare in-market as a mission-driven, service-oriented leader • Build strong relationships with referral partners, payer representatives, and community stakeholders • Ensure compliance with industry regulations and ethical standards in all growth activities • Ensure all growth activities align with AbriCare's values and high standards of care delivery

🎯 Requirements

• Bachelor's degree required in Business, Healthcare Administration, or related field • 10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments • Direct experience leading sales, census growth, or business development in PCS strongly preferred • Proven track record of managing and scaling sales teams in healthcare or personal care services • Experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes • Track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments • Experience building or scaling an inside sales or regional growth team preferred

🏖️ Benefits

• Competitive base salary with performance-based bonus opportunity & company equity • Health, dental, vision insurance • 401(k) • Generous PTO and paid holidays