Associate Director, Paid Media

🕒 May 7

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Accelerated Digital Media

11 - 50 employees

ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience.

📋 Description

• Provide strategic leadership and oversight of all search engine marketing (SEM, paid social, and programmatic) initiatives • Collaborate with innovative & transformative clients, senior management, and cross-functional teams to develop and execute paid media strategies • Manage a team of Media Strategists, optimize campaigns, and stay ahead of industry trends • Develop and communicate the overall paid media strategy, including goals and objectives internally and externally • Collaborate with clients or senior management to align paid media efforts with broader marketing and business objectives • Stay updated on industry trends, algorithm changes, and emerging technologies • Lead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidance • Oversee campaign planning, execution, and optimization efforts • Ensure team members are well-equipped to deliver exceptional results • Monitor and analyze campaign performance using analytics tools and performance dashboards

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred) • 8+ years of agency or client-side experience in digital strategy • A deep understanding of Google Ads, Microsoft Ads, LinkedIn, Meta & Programmatic • Experiencing managing or leading a team of direct reports • Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Creative thinking and ability to develop compelling ad content • Proficiency in digital advertising and social media management platforms • Familiarity with SEO (Search Engine Optimization) is a plus.

🏖️ Benefits

• High-character, fun, and cohesive work culture • Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend

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