AccountsIQ
SaaS • Finance • B2B
AccountsIQ is a cloud accounting software provider for mid-market businesses that automates financial processes, delivers one-click consolidation of multi-entity accounts, and provides real-time business intelligence and reporting. The platform integrates with many business systems and includes group accounting features and expense management (via ExpenseIn), helping finance teams streamline month-end, speed go-lives, and improve decision-making across organisations.
Senior Digital Marketing Manager
Job not on LinkedIn
November 15
AccountsIQ
SaaS • Finance • B2B
AccountsIQ is a cloud accounting software provider for mid-market businesses that automates financial processes, delivers one-click consolidation of multi-entity accounts, and provides real-time business intelligence and reporting. The platform integrates with many business systems and includes group accounting features and expense management (via ExpenseIn), helping finance teams streamline month-end, speed go-lives, and improve decision-making across organisations.
📋 Description
• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, brand visibility and pipeline growth. • Supporting and guiding the Digital Marketing Manager to consistently provide best-in-class delivery. • Overseeing paid media campaigns across Google, Bing, LinkedIn, Meta and other platforms; optimising performance and spend efficiency. • Managing review site strategies (e.g. G2, Capterra, Software Advice) to boost visibility, engagement and lead generation. • Create the affiliate marketing channel for AccountsIQ • Overseeing SEM activity and strategies, leveraging DV360 and Google Ads tools to maximise performance. • Advising the Senior Growth Marketing Manager to align brand and demand-generation campaigns. • Developing and overseeing multi-channel marketing campaigns that effectively blend brand-building and demand-generation strategies. • Establishing forecasting and reporting frameworks, tracking key metrics (e.g. CAC, ROAS and LTV) to measure success. • Analysing data and trends to identify opportunities for optimisation and innovation across digital channels. • Owning day-to-day management of the digital marketing budget to ensure effective allocation and ROI accountability. • Championing innovation, testing new platforms, technologies and creative approaches to stay ahead of the curve.
🎯 Requirements
• 7+ years’ experience in digital or performance marketing within a SaaS or B2B environment. • Proven expertise in paid search, paid social, and programmatic advertising, with strong analytical and reporting skills. • Experience in managing review sites and affiliate strategies to drive quality leads. • High proficiency in Google Analytics, HubSpot, and campaign management tools. • To be strategic and hands-on, able to balance long-term vision with day-to-day execution. • Strong leadership and communication skills, with the ability to influence and collaborate across teams. • A results-driven, innovative, and proactive approach, thriving in a fast-paced, high-growth environment. • To be able to travel regularly, including travelling to events and our offices in Dublin and London.
🏖️ Benefits
• 25 days annual leave +2 company days + bank holidays • Hybrid working • Working from abroad - up to 6 weeks per calendar year • Private Health Insurance • 5% Pension contribution • Life Assurance - 4 x Salary • Income Benefit • Wellbeing initiatives
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