ACE Money Transfer
201 - 500 employees
Founded 2002
💳 Fintech
👥 B2C
Fintech • B2C
ACE Money Transfer is a consumer-focused global remittance service that enables individuals to send money online and via a mobile app to recipients in 100+ countries. It provides multiple payment methods (debit/credit card, online bank transfers, Google Pay/Apple Pay and local options), payout options including cash pick-up and bank deposit, transfer tracking, identity verification, and 24/7 service focused on fast, secure cross-border payments. The company emphasizes security protocols, customer satisfaction, and expanding currency and country coverage.
Chief Marketing Officer
🔥 4 minutes ago
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ACE Money Transfer
201 - 500 employees
Founded 2002
💳 Fintech
👥 B2C
Fintech • B2C
ACE Money Transfer is a consumer-focused global remittance service that enables individuals to send money online and via a mobile app to recipients in 100+ countries. It provides multiple payment methods (debit/credit card, online bank transfers, Google Pay/Apple Pay and local options), payout options including cash pick-up and bank deposit, transfer tracking, identity verification, and 24/7 service focused on fast, secure cross-border payments. The company emphasizes security protocols, customer satisfaction, and expanding currency and country coverage.
📋 Description
• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency
🎯 Requirements
• 10+ years of marketing experience • At least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments • Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale • Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America • Experience in managing remote teams and international campaigns • Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.) • Excellent communication, stakeholder management, and cross-functional collaboration skills • Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan
🏖️ Benefits
• Five (5) days working - Saturday & Sunday OFF • Free Food Facility (Liaison Office - Kharian, Pakistan only) • Free official transport (Liaison Office - Kharian, Pakistan only) • Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only) • Provident Fund (ACE all Pakistan Offices only) • Interest-Free Loans (ACE all Pakistan Offices only) • Advance salary facilitation (ACE all Pakistan Offices only) • Overtime (All ACE Offices across the Globe, as per policy) • Medical and Life Coverage (ACE all Pakistan Offices only) • Health Insurance (Overseas Offices) • Pension contributions (UK, Ireland, and Australia) • EOBI & PESSI (ACE all Pakistan Offices) • Night Shift Allowance (ACE all Pakistan Offices) • Annual Leaves (All ACE Offices across the Globe, as per policy) • Sick and Casual Leaves (ACE all Pakistan Offices) • Wedding Leaves (ACE all Pakistan Offices) • Umrah and Hajj Leaves (ACE all Pakistan Offices) • Bereavement Leaves (All ACE Offices across the Globe, as per policy)
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