CRM Administrator

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Logo of Atlantic Coast Mortgage

Atlantic Coast Mortgage

201 - 500 employees

💾 Finance

🏠 Real Estate

Finance ‱ Real Estate

Atlantic Coast Mortgage is a mortgage lending company that offers a variety of home financing solutions, including purchase, refinance, and reverse mortgages. They provide resources and guidance for the mortgage process, from credit score management and homebuying checklists to mortgage calculators and educational materials. The company is dedicated to making the homebuying process simple and stress-free, with an emphasis on excellent communication and customer support. They also have a focus on social impact and giving back to the community. Atlantic Coast Mortgage operates under the trade name Nucasa Mortgage in some locations and has headquarters in Fairfax, Virginia.

📋 Description

‱ Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance ‱ Build, deploy, and monitor campaigns and automated marketing journeys ‱ Develop audience segmentation and logic-based communication triggers that improve engagement and conversion ‱ Support the design and improvement of customer lifecycle journeys within the CRM ‱ Create and maintain KPI-driven reporting to evaluate campaign effectiveness and identify improvement opportunities ‱ Proactively diagnose and resolve CRM issues impacting campaign execution, reporting, or user experience ‱ Document processes, standards, and best practices to support scalability and consistency ‱ Collaborate cross-functionally with other teams to translate business goals into CRM solutions ‱ Deliver training and enablement support to help users maximize CRM capabilities

🎯 Requirements

‱ Experience administering CRM systems and executing marketing automation campaigns ‱ Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution ‱ Ability to think logically and strategically about automation workflows and communication triggers ‱ Experience translating data and performance metrics into actionable improvements ‱ Strong problem-solving mindset with the ability to troubleshoot technical issues independently ‱ Excellent organizational skills and strong attention to detail ‱ Effective communicator who can work with both technical and non-technical stakeholders ‱ Self-starter who takes ownership and follows projects through to completion ‱ Experience in mortgage or financial services is a plus, but not required

đŸ–ïž Benefits

‱ Health insurance ‱ Paid time off ‱ Professional development

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