Senior Product Marketing Manager

🕒 May 7

🇺🇸 United States – Remote

💵 $170k - $185k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Acorns

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms. Ensure messaging clearly connects product capabilities to customer outcomes. • Integrate Voice of Customer: Continuously synthesize insights from research, support, and social sentiment into messaging. Maintain a living system that keeps customer language and motivations embedded in strategy. • Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement. Leverage AI-assisted workflows to increase speed while maintaining brand and compliance standards. • Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets—including product education, value propositions, and app store creative—to improve product understanding and increase adoption. • Build AI-Integrated Operations: Develop reusable AI workflows and prompt systems that improve the quality, speed, and consistency of marketing execution. • Collaborate Cross-Functionally: Partner closely with Product, Brand, Growth, Lifecycle, and Compliance to ensure launch readiness and coordinated execution across all customer-facing channels.

🎯 Requirements

• 5–7 years of product marketing experience, including leading product launches that drove measurable adoption (Consumer, fintech, or subscription experience preferred). • Strong AI fluency, with experience applying modern AI tools to research, messaging, content development, or competitive analysis. • Exceptional communication and storytelling skills, with the ability to translate product capabilities into clear customer value. • Proven ability to synthesize customer insights and market signals into actionable marketing plans. • Experience building scalable content systems and repeatable processes in fast-paced environments. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimistic about the potential of societal change.

🏖️ Benefits

• Competitive salary and stock options • A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world.