Senior Manager, Product Marketing – Drupal, Acquia Cloud Platform

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11 hours ago

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Acquia

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SaaS • Enterprise • eCommerce

Acquia is a company that provides the Acquia Digital Experience Platform (DXP), which is built on the industry-leading Drupal open-source CMS. The platform is designed to help organizations manage their digital presence more effectively, with a suite of tools that include content management, SEO optimization, customer data management, and more. Acquia offers solutions for various industries, such as healthcare, government, and retail, to enhance their digital customer journeys. The platform integrates with over 80 tools, facilitating collaborative content creation and optimized delivery. Acquia is recognized as a leader in digital experience platforms and is committed to accessibility and customer success.

1001 - 5000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

🛍️ eCommerce

💰 Secondary Market on 2018-08

📋 Description

• Own the end-to-end GTM strategy for Acquia Cloud and our commercial Drupal offerings. Define target audiences, craft launch plans for new capabilities, set success metrics, and manage cross-functional execution. • Partner with product management, the office of the CPO, and the Drupal community to shape and articulate our holistic AI story across both Drupal and the Acquia Cloud Platform. • Champion the value of Drupal in the market. Develop messaging and content that highlights the strengths of the open-source model and Acquia’s unique role as a leader and contributor within the community. • Create and deliver high-impact enablement materials, including competitive battlecards, pitch decks, product datasheets, and training sessions. • Collaborate with corporate and demand generation marketing teams to create compelling content (e.g., whitepapers, webinars, blog posts, solution briefs) that drives pipeline and establishes Acquia’s leadership in the PaaS and CMS markets. • Provide data-driven insights and recommendations on pricing and packaging strategies to optimize for market adoption, customer value, and revenue growth.

🎯 Requirements

• 8+ years of product marketing experience, with a significant portion in a B2B SaaS, PaaS, or enterprise software environment. • Deep expertise in the Content Management System (CMS), Digital Experience Platform (DXP), or web hosting/PaaS industry is essential. • A demonstrated track record of developing and executing successful GTM strategies, launching technical products, and driving commercial results. • A rare ability to grasp complex technical concepts—especially around cloud infrastructure, developer workflows, and AI—and translate them into inspiring and compelling narratives. • You have a passion for understanding the competitive landscape and a history of creating positioning and enablement that directly leads to competitive wins. • Proven ability to lead, influence, and collaborate effectively with diverse teams, including Product Management, Sales, Engineering, and Marketing. • A genuine appreciation for open-source communities and the dynamics of marketing a commercial offering built on a world-class open-source project. • Direct product marketing experience with Drupal or another major CMS is preferred.

🏖️ Benefits

• competitive compensation • comprehensive health benefits • generous paid time off • flexible work environment