Activate Talent
HR Tech • Recruitment • SaaS
Activate Talent is a recruitment agency that leverages technology and AI to streamline the hiring process for companies seeking to find and onboard top talent. With over 20 years of expertise, Activate Talent specializes in global recruitment, providing legal compliance support, payroll management, and HR services to enhance productivity for remote teams. Committed to client satisfaction, they focus on matching companies with candidates who align with their culture and needs, ensuring efficiency and cost savings in the hiring process.
YouTube Media Buyer
Job not on LinkedIn
February 15
Activate Talent
HR Tech • Recruitment • SaaS
Activate Talent is a recruitment agency that leverages technology and AI to streamline the hiring process for companies seeking to find and onboard top talent. With over 20 years of expertise, Activate Talent specializes in global recruitment, providing legal compliance support, payroll management, and HR services to enhance productivity for remote teams. Committed to client satisfaction, they focus on matching companies with candidates who align with their culture and needs, ensuring efficiency and cost savings in the hiring process.
📋 Description
•Job Overview: As a YouTube Media Buyer, you will be responsible for strategizing, launching, and optimizing YouTube ad campaigns to drive awareness, engagement, and conversions. •Responsibilities: •Campaign Strategy & Execution – Plan, launch, and optimize YouTube Ads campaigns, including TrueView, Discovery, Bumper, and In-Stream ads. •Audience Targeting & Segmentation – Leverage YouTube’s audience insights, custom intent, affinity, and retargeting strategies to maximize reach and conversions. •Budget Management – Efficiently allocate and manage ad spend to optimize performance while maximizing ROAS. •Creative Optimization – Work closely with the creative team to develop high-performing video ads and conduct A/B tests to improve engagement. •Performance Tracking & Optimization – Continuously monitor KPIs, analyze performance data, and make real-time optimizations to increase efficiency. •Competitive & Trend Analysis – Stay ahead of YouTube ad trends, algorithm changes, and competitor strategies to keep True Classic at the forefront of video advertising. •Reporting & Insights – Provide weekly and monthly reports on campaign performance, including key insights and recommendations. •Collaboration – Partner with Google Media Buyers, content marketers, and brand strategists to align video ad campaigns with overall marketing goals.
🎯 Requirements
•2+ years of experience managing YouTube Ads with a focus on direct-response advertising. •Retail or e-commerce experience is highly preferred. •Proven track record of managing and scaling six-figure ad budgets while maintaining strong ROAS. •Strong knowledge of YouTube’s ad formats, bidding strategies, and audience targeting options. •Experience with Google Ads Manager, Google Analytics, and YouTube Analytics. •Ability to analyze data, track campaign performance, and make data-driven optimizations. •Experience working with video creatives and providing insights on ad performance. •Strong organizational and communication skills, with the ability to work independently in a fast-paced environment. •Availability to work 9 AM - 5 PM PST.
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