Director of Product Marketing

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $192.4k - $264.6k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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ActiveCampaign

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

☁️ SaaS

SaaS • Marketing

ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.

📋 Description

• Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now. • Translate complex AI capabilities into clear, compelling customer value that resonates across segments. • Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony. • Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.” • Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows. • Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line. • Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion. • Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position. • Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact.

🎯 Requirements

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies. • 3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one. • A product-strategy mindset: you think about market impact the way great PMs think about product-market fit. • A proven track record driving adoption and retention outcomes, not just launch metrics. • Proven ability to influence across Product, Sales, Marketing, and Customer Success.

🏖️ Benefits

• Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm. • Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization. • Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO. • Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years. • Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.