Lifecycle & Engagement Marketing Manager

2 days ago

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $140k - $180k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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AcuityMD

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Healthcare Insurance • SaaS • Enterprise

AcuityMD is a commercial platform specifically designed for the medical technology (MedTech) industry. This platform is utilized by thousands of sales and marketing professionals to identify target markets, uncover top opportunities, and enhance their business growth. It facilitates the sales process by providing insights into physicians’ clinical practices and competitor relationships, which helps in creating personalized sales approaches. AcuityMD is tailored to meet the unique requirements of the MedTech industry, offering intuitive workflows, seamless integrations, and industry data to streamline sales and marketing efforts. It enables teams to stay ahead of market trends by providing dynamic insights and tools to personalize engagements, track market penetration, and forecast opportunities accurately.

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

📋 Description

• Lead the strategy and execution of lifecycle programs across activation, engagement, and expansion. • Build and manage automated workflows and nurture sequences in HubSpot, leveraging CRM, building landing pages, and product usage data. • Align lifecycle messaging with Growth campaigns (ABM, paid, digital) to ensure a cohesive experience. • Partner with Customer Marketing to enable scalable advocacy, event, and newsletter outreach ensuring consistency and adherence to best practices. • Define segmentation and triggers that support expansion and retention initiatives. • Own lifecycle content strategy and execution while partnering with Marketing Ops on data accuracy and system integrity. • Track and analyze lifecycle performance to optimize activation, conversion, and cross-sell outcomes. • Experiment with tools like Clay, 6sense, and product integrations to personalize and accelerate the customer journey. • Create templates, documentation, and QA processes to standardize email and nurture execution across teams.

🎯 Requirements

• 4–7+ years of experience in lifecycle, demand generation, or campaign marketing (B2B SaaS or MedTech preferred). • Strong hands-on experience in HubSpot (workflow creation, landing page creation, QA, email execution). • Deep understanding of how lifecycle marketing supports sales and customer success in driving pipeline and expansion. • Data-driven, detail-oriented, and energized by building structured programs from insights. • Effective cross-functional collaborator who thrives in fast-paced environments. • Able to shift between strategic thinking and tactical execution seamlessly.

🏖️ Benefits

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. • Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.