Senior Data Analyst

🕒 Yesterday

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Logo of Acxiom

Acxiom

1001 - 5000 employees

Founded 1968

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products • Support the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insights • Design and maintain entity-based data models for the marketing data lake • Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design • Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies • Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas • Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements

🎯 Requirements

• Bachelor’s degree in analytics, information systems, computer science, economics, or related field • 3 – 5 years of experience in product analytics, marketing data lake, or customer data platforms • Strong experience in data modeling (conceptual, logical, and physical) • Strong ability to translate product and business needs into data and analytics requirements • Excellent communication skills with technical and non-technical stakeholders

🏖️ Benefits

• Work-life balance • Professional development • Collaboration across teams

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