General Manager, Strategic Partnerships – SEA

🔥 5 hours ago

🇸🇬 Singapore – Remote

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

💰 Account Manager

👻 Ghost score 11%

infoinfo

🗣️🇨🇳 Chinese Required

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Logo of AdAction

AdAction

51 - 200 employees

Founded 2013

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

AdAction is a performance-driven adtech company that provides a Loyalty & Monetization Platform and a User Acquisition Engine to help brands and app platforms acquire, engage, and retain high-intent users. Its Value-Exchange Media infrastructure (including products like Qualume™, OfferIQ™, and Activate™) matches users with reward-driven offers and unifies campaign delivery, insights, and optimization to drive in-app engagement, retention, and monetization at scale. AdAction serves mobile-first marketers and publishers across industries, delivering measurable outcomes such as lower CPI, higher retention, increased offer redemptions, and improved ROAS.

📋 Description

• Own and execute AdGem's commercial growth strategy across Southeast Asia, using Singapore as a potential regional base • Build pipeline and close partnerships throughout surrounding Southeast Asian markets • Identify, develop, negotiate, and close strategic partnerships across mobile publishing, loyalty, fintech, rewarded advertising, and digital ecosystems • Own regional pipeline, revenue growth, forecasting, and overall commercial performance • Build and maintain senior-level relationships with key partners and decision-makers across Southeast Asia • Represent AdGem at industry conferences, trade shows, and networking events • Provide market intelligence and strategic recommendations to AdAction leadership on opportunities, competition, and regional trends • Partner with internal product, operations, and account management teams to ensure successful launches and long-term partner growth • Help shape the infrastructure, partnerships, and resources needed to scale AdGem's Southeast Asia business • Serve as the senior commercial representative for AdGem across Southeast Asia • Spend approximately 50–75% of the time in-market for partner meetings, conferences, and industry events

🎯 Requirements

• 7+ years of experience in business development, strategic partnerships, enterprise sales, general management, or commercial leadership within ad tech, mobile advertising, digital media, fintech, loyalty, or a related industry • Proven track record of building revenue and strategic partnerships across Southeast Asia, with experience selling into multiple SEA markets • Proven experience selling or developing ad monetization solutions, rewarded advertising products, offerwalls, or comparable performance-based monetization models • Demonstrated ability to independently manage and close complex commercial partnerships • Strong understanding of performance marketing and ad tech economics, including CPI, eCPM, ARPDAU, retention, LTV, and monetization • Entrepreneurial, self-directed, and comfortable operating with significant autonomy • Excellent executive communication, negotiation, and relationship-building skills • Fluency in English is required • Proficiency in Mandarin and Cantonese is required • One or more Southeast Asian languages is strongly preferred • Willingness to travel extensively throughout Southeast Asia, approximately 50–75% of the time • Comfortable operating as an independent contractor/consultant • Responsible for applicable local registrations, taxes, insurance, and other obligations associated with independent contractor status

🏖️ Benefits

• Competitive contractor rate • Performance-based incentives tied to regional growth and commercial performance • Significant autonomy and direct visibility to senior leadership • Opportunity to shape AdGem's Southeast Asia strategy and build a regional network • Direct influence on the company's international growth

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