Senior Performance Marketing Manager – All Genders

🔥 1 hour ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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🗣️🇩🇪 German Required

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Logo of Adbaker GmbH

Adbaker GmbH

11 - 50 employees

Founded 2015

💼 Consulting

🛍️ eCommerce

📣 Marketing

Consulting • eCommerce • Marketing

Adbaker GmbH is a leading social performance marketing agency in Europe, specializing in TikTok and social media advertising. With over seven years of experience, they focus on maximizing the effectiveness of advertising budgets for brands by providing consulting, mentoring, and innovative marketing strategies. Their expertise has earned the trust of various companies, from upcoming brands to large corporations, making them a significant player in the digital advertising landscape.

📋 Description

• Manage Paid Social accounts for a range of brands • Oversee six- to seven-figure advertising budgets, with a focus on profitable growth • Develop data-driven strategies to scale revenue, ROAS, and other KPIs across the entire funnel • Plan, manage, and optimize campaigns on Meta and TikTok • Develop setups that deliver short-term performance and long-term scalability • Conduct in-depth analyses of campaign, funnel, and shop data, including conversion rates, CAC, and MER • Derive actionable measures to optimize creatives, targeting, and budget allocation • Create and analyze reports using tools such as DatAds • Work closely with clients and advise them on performance, tracking, and eCommerce topics • Present strategies and data-driven recommendations in meetings • Develop hypothesis-driven briefs in collaboration with the Creative Team • Ensure that creatives contribute to performance goals and funnel stages • Systematically test new approaches, scale successful initiatives, and continuously evolve existing strategies

🎯 Requirements

• Proven experience in Performance Marketing with Meta and TikTok • Experience managing six- to seven-figure Paid Social budgets • Experience with conversion-driven campaigns and profitable growth • Experience planning, managing, and scaling campaigns on Facebook, Instagram, and ideally TikTok • Experience with conversion and sales campaigns • Strongly data-driven approach to work • Knowledge of tracking, attribution, KPI analysis, and reporting • Familiarity with commonly used analytics tools and attribution models • Understanding of the impact of creatives in a performance marketing context • Ability to develop data-driven hypotheses and engage target audiences throughout the customer journey • Confident and professional client-facing presence • Ability to explain complex relationships clearly and understandably • Clear, numbers-based communication and reasoning • Strong technical understanding and analytical thinking • Excellent understanding of business impact in eCommerce

🏖️ Benefits

• Permanent employment contract • 30 days of paid vacation • KVB JobTicket • Urban Sports Club membership • Bicycles • Fitness studio • Hot lunch • Healthy snack bar • Free drinks and ADBAKER coffee • Gaming area • State-of-the-art technical equipment with the latest Apple products • Fully equipped in-house studio (Creative Loft) with cameras, accessories, sound equipment, and lighting for shoots and productions • Monthly team events • Dynamic team with a strong hands-on mentality and an emphasis on initiative and ownership • 450 m² loft office with a relaxed working atmosphere

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