Social Media Lead

🕒 April 9

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Adoreal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

⚕️ Healthcare Insurance

💄 Beauty

💊 Pharmaceuticals

Healthcare Insurance • Beauty • Pharmaceuticals

Adoreal is your health and beauty companion, specializing in cosmetic and reconstructive surgery as well as aesthetic procedures. As the first integrated platform, we provide comprehensive resources for personalized treatment experiences, helping clients control their journey in health and beauty. Through innovative tools like a 3D simulator and personalized assessments, Adoreal prioritizes transparency, safety, and convenience in every step of the treatment process, ensuring that clients receive tailored solutions to meet their unique desires and needs.

📋 Description

• Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights • Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels • Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams • Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis • Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements • Stay ahead of platform algorithm changes, content trends, and best practices across social and email • Partner with cross-functional teams to ensure content supports broader marketing and product initiatives • Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives

🎯 Requirements

• 5+ years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health-focused brand, in both a B2B and B2C capacity • Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it • Hands-on experience planning and executing email campaigns, including familiarity with common platforms • Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences • Analytical mindset — you're comfortable pulling reports, identifying trends, and making data-driven decisions • Experience with short-form video content creation and an eye for what performs on TikTok and Reels • Highly organized self-starter who can manage multiple projects in a fast-paced, evolving environment • Passion for healthcare, wellness, and the elective aesthetics industry is a plus • A portfolio showcasing your relevant work

🏖️ Benefits

• Paid time off (PTO) and paid holidays • Performance-based bonuses and company equity opportunities • Fully remote work environment with flexible schedules • Collaborative and thriving team culture guided by Adoreal’s core values