Senior Content Marketing Manager

Job not on LinkedIn

November 25

🌵 Arizona – Remote

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🏄 California – Remote

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+22 more states

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💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

Apply Now
Logo of Adswerve, Inc.

Adswerve, Inc.

Advertising • Consulting • Media

Adswerve, Inc. is a data, media, and tech consultancy that specializes in digital marketing strategies, data management, and media optimization. Known for its advanced client technology platform, Adswerve Connect, the company empowers brands and agencies to unlock the full potential of their advertising campaigns through innovative data-driven solutions. As a leading Google Marketing Partner and an Adobe Solution Partner of the Year, Adswerve provides consulting, implementation, and personalized media management services to enhance customer experiences and drive measurable results.

201 - 500 employees

Founded 2009

📱 Media

💰 Private Equity Round on 2018-11

📋 Description

• Develop and own the holistic content strategy and calendar across all stages of the marketing funnel, with a focus on thought leadership for blogs, webinars, and gated content (e.g., white papers, e-books). • Manage the end-to-end content production process, serving as a lead writer and editor for critical pieces written by internal Subject Matter Experts (SMEs) and external freelance writers. • Oversee our SEO agency, ensuring our website and blog content is optimized for search visibility, organic traffic growth and the evolving search AI landscape. • Manage the strategic planning, updating, and optimization of website content to align with brand messaging and business objectives. • Stay up to date with new technologies, especially AI/generative tools, identifying opportunities to scale content creation, improve efficiency, and enhance the overall content strategy. • Orchestrate organic social media strategy and management. • Manage and execute the Public Relations (PR) strategy, including developing press releases, media pitches, and building relationships with key industry journalists. • Identify, vet, and secure industry awards and event speaking opportunities, managing the submission process and presentation development. • Foster strong, collaborative relationships with internal teams (Solutions, Services, Sales, Executive Leadership) to source subject matter expertise and align content with product roadmaps and sales needs. • Manage relationships with freelance writers and agency partners, ensuring content is delivered on time, on brand, and meets quality standards. • Regularly analyze content performance metrics (traffic, conversions, engagement) and use data to refine and improve the content strategy.

🎯 Requirements

• 6+ years of experience in Content Marketing, with a significant focus on B2B or complex technical subject matter. • Proven experience developing and executing a comprehensive content strategy and editorial calendar. • Exceptional writing, editing, and verbal communication skills—you must be able to craft compelling narratives and simplify complex ideas. • Expertise in SEO best practices and experience using analytics tools (e.g., Google Analytics, SEMrush, Google Search Console) to drive content performance. • Demonstrated experience managing both PR and thought leadership/speaking program initiatives. • Strong project management skills and the ability to manage multiple projects, deadlines, and stakeholders simultaneously.

🏖️ Benefits

• Medical, dental and vision available for employees • Paid time off including vacation, sick leave & company holidays • Paid volunteer time • Flexible working hours • Summer Fridays • “Work From Home Light” days between Christmas and New Year’s Day • 401(k) Plan with 5% company match and no vesting period • Employer Paid Parental Leave • Health-care Spending Accounts • Dependent-care Spending Accounts • Employer Paid Basic Life Insurance • Voluntary Life Insurance (Employee/Spouse/Child) • Employer Paid Short & Long Term Disability • Employee Assistance Program (EAP) • Continuing Education Reimbursement • Employee Referral Bonus Program • Monthly Remote Work Stipend

Apply Now

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