Newsletters Director

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $135k - $145k / year

⏰ Full Time

🔴 Lead

👔 Director

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AFAR

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📱 Media

Media • Travel

AFAR is a comprehensive travel media company that inspires, empowers, and enriches travelers who care about meaningful travel experiences. It offers a range of travel guides, trip ideas, and tips for various global destinations, spanning continents such as Africa, Asia, Europe, and the Americas. Through its print magazine, podcasts, newsletters, and online articles, AFAR covers diverse travel topics including cultures, cuisine, health and wellness, outdoor adventures, and sustainable travel. The company also collaborates with partners to showcase exclusive travel experiences and destinations, making it a valuable resource for discerning travelers looking to explore the world deeply and responsibly.

📋 Description

• Collaborate across teams with executive stakeholders in editorial, marketing, and sales to develop and execute data-driven newsletter growth strategies that are consistent with Afar’s editorial mission and excellence. • Work closely with Editor in Chief and Editorial Director (Digital) to brainstorm ideas for our newsletters that help our daily content, tentpoles, and recurring franchises make a splash and have a strong reach and impact on readers. • In collaboration with executive stakeholders, define our measurement and testing strategy. • Oversee newsletter redesigns and strategy evaluations, keeping KPIs at the forefront of planning. • Lead newsletter headline and subject line development to drive smart reader engagement (more consistent habit and repeat loyalty) • In collaboration with the Editorial Director (Digital), sign off on monthly content lineups with an eye to newsletter performance • Work closely with business and sales teams to package and deliver against sponsorships across newsletters. • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. • Own the editorial roadmap for newsletters: develop and execute a long-term vision for tone, voice, format innovation, and reader value. • Ensure stylistic consistency across newsletters and maintaining a high bar for quality • With stakeholders, shape ideas for new newsletters and refine existing products • Create must-read products and continually look for opportunities to better engage subscribers through testing compelling subject lines, packaging, and curation. • Experiment with new formats, such as asynchronous and pop-up newsletters • Refine workflows and logistical processes and operations to ensure efficiency

🎯 Requirements

• 2-3 years experience as a newsletter director at a media company • Exceptional editorial judgement • Organized and deadline oriented • Excellent communication skills and a collaborative approach; the ability to build bridges across the organization • Confidence and experience making data-informed editorial decisions. You need to be as comfortable with the numbers and analysis as you are with creating clear, clean, and lively copy. • Deep interest in and commitment to the newsletter form • In-depth knowledge of digital analytics tools and a keen understanding of email KPIs • Ability to clearly articulate and present initiatives to cross-functional teams • Visual instinct a great plus • Deep experience in headline and display writing • Story packaging • Idea development • Organizing and developing content calendars • Attending industry events and meetings • Sharp line editing, copywriting, story shaping, and packaging skills • Meticulous attention to detail and grammar • Ability to manage multiple deadlines simultaneously • Is comfortable working in a fast-paced, entrepreneurial environment • Ability to write clear, engaging copy and help others to do the same • Excellent communication skills • Must have a passion for travel, and be interested in conceptualizing new and interesting ways to create travel storytelling