Senior Manager, Category Narrative

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🔥 0 minutes ago

🏄 California, Connecticut, +3 more states – Remote

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $195k - $255k / year

⏰ Full Time

🟠 Senior

🛒 Procurement

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Affirm

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

📋 Description

• Own the category narrative. Define the category Affirm is building, what it is and how the space should be understood, and ensure that through-line holds whether someone encounters it in a press story, an earnings call, or a policy conversation. • Develop and maintain messaging frameworks. Guide how Affirm talks about credit, financial experience, and consumer protection. • Partner with Legal, Policy, and Product. Ensure the category narrative reflects how the product actually works and keeps pace as it evolves, framing new capabilities in the context of the broader credit ecosystem — and push for language that's both legally sound and narratively strong. • Proactively build consumer clarity. Identify where confusion has eroded trust and turn those friction points into brand opportunities. • Keep the narrative current. Work closely with cross-functional partners to identify when the consumer financial narrative needs to evolve, and lead the process of updating it when it does. • Stay ahead of the conversation. Identify the conversations shaping the future of payments that we want to enter and lead, and monitor the media, policy, and competitive landscape for narrative risks and opportunities before they become obvious. • Support high-visibility moments. Bring the narrative infrastructure to earnings, policy milestones, and category-defining press, ensuring Affirm shows up with a clear, consumer-centered point of view. • Adapt the narrative for global markets. Ensure Affirm's forward-looking narrative translates across markets with different cultural contexts around credit and lending — consistent in belief, sensitive in perspective.

🎯 Requirements

• A category-design instinct: able to see the bigger story and make the case for why Affirm's model is genuinely different — not just differently framed • Deep understanding of how financial products work and how to translate that into language that resonates with a mainstream consumer audience, as well as a financial one • 12+ years in narrative strategy, communications, policy, financial services, or a related field, with a track record of shaping how a complex story is understood by multiple audiences. • Experience navigating regulated communication environments — financial services, IR, policy, legal, or similar — without losing the narrative thread • Strong editorial instincts: can write and pressure-test messaging that holds up under press scrutiny, regulatory review, and consumer skepticism • Ability to distinguish between what's legally safe and what's narratively strong, and the conviction to push for both • Comfort operating in policy conversations. Able to shape how Affirm shows up in debates about the future of credit and payments, not just respond to them. • Cross-functional influence: able to get alignment from stakeholders who care about very different things • Believes that clarity and transparency are brand advantages, not compliance requirements.

🏖️ Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount