Associate, Lifecycle Marketing

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November 13

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AgelessRx

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Healthcare Insurance • Wellness

AgelessRx is a company that specializes in providing expert-curated sleep solutions and treatments aimed at promoting a healthier, longer life. They offer a range of treatments and health monitoring solutions designed for general longevity, energy and fatigue, weight management, heart health, cognitive function, and more. Relying on cutting-edge research and a team of US-licensed medical providers, they aim to help individuals achieve their health goals through personalized, science-backed therapies. Patients can complete simple online assessments, receive fast and free shipping, and ongoing online or phone support for their prescribed treatments. AgelessRx also emphasizes ongoing research and community involvement to make the science of longevity more accessible.

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Manage the campaign production pipeline while working closely with key stakeholders and agency POCs. • Own campaign planning and execution end-to-end, serving as lead from content briefing and deployment to QA, reporting, and optimization. • Establish and maintain audience lists to ensure proper segmentation for targeted campaigns. • Perform QA on current and upcoming campaigns to ensure consistency, brand alignment, and technical capabilities. • Manage email marketing calendar, ensuring alignment with content calendar, product launches, and organizational priorities. • Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue. • Design and implement A/B and multivariate testing frameworks to drive continuous improvement across both one-off campaigns and automated flows. • Build, monitor, and report on monthly promotional emails to drive optimization efforts across lifecycle. • Work closely with Lifecycle Marketing Manager to identify and optimize audience segmentation strategies using product data to deliver personalized experiences to give our customers the right message at the right time. • Customize messaging for onboarding, retention, and win-backs based on the customer journey and areas of largest impact. • Analyze customer data and campaign metrics, translating insights into actionable recommendations. • Partner with the Product, Engineering, Customer Service, and Marketing teams to optimize customer experience and messaging. • Analyze weekly reporting of Braze and customer metrics to identify opportunities for improvement, optimization, or future testing roadmap opportunities to drive impact on LCM. • Maintain a focus on the customer journey while implementing dunning strategies to reduce involuntary churn or abandonment.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience • 2-3 years in SaaS lifecycle marketing, ideally in health or wellness • Experience with audience segmentation and personalized messaging based on health factors • Proven ability to build end-to-end email and SMS campaigns using industry best practices • Hands-on experience creating customer journeys in Braze • Skilled in A/B testing across segments and presenting insights for stakeholders • Background in healthcare/health/wellness SaaS marketing strongly preferred • Detail-oriented with a focus on customer experience • Strong communication, organization, and collaboration skills • Proficient in LCM analytics and reporting tools

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities