Senior Manager, Demand Generation

🕒 May 22

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AgencyAnalytics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

🤝 B2B

SaaS • Marketing • B2B

AgencyAnalytics is a software platform designed for marketing agencies to automate their client reporting. It offers a suite of tools including custom dashboards, automated reports, and over 80 integrations with popular marketing and analytics platforms. With its white-labeling capabilities, agencies can brand the reports as their own. The platform aims to improve efficiency and client satisfaction by centralizing marketing data and providing AI-driven insights. AgencyAnalytics is trusted by over 7,000 agencies worldwide for its ease of use and comprehensive features.

📋 Description

• Run Create and Capture as one integrated motion: one demand plan, one budget allocation, one scoreboard. You're accountable for the whole thing, not just your half. • Lead three direct reports as a player-coach: DGM Create, DGM Capture, and the Performance Marketing Specialist. Roll up your sleeves alongside them — you don't get to delegate everything. • Own the trial-conversion email program directly: the full journey from sign-up to first paid invoice, in close partnership with both DGMs, PMM, and Marketing Ops. • Partner with the Director, Growth Marketing, on strategy: demand planning, budget allocation, motion design, and experiments that move the pipeline. You build the plan together; you own the execution. • Co-plan the distribution motion with the Sr. Manager, Brand & Content: they create the work; you make sure it actually reaches the right audience and converts. • Partner with the Sr. Search & Discovery Specialist on the search strategy that cuts across both motions - branded, competitor, and high-intent. • Be the source of truth on demand performance for the Director and the executive team, and the operator who makes the budget allocation calls when something has to move.

🎯 Requirements

• 6+ years in B2B SaaS demand generation, including 2+ years leading a team across multiple paid and organic channels. • A point of view on motion ownership versus channel ownership, and the receipts. • Real fluency across both Create and Capture work, which includes paid programs, content distribution, podcasts and partnerships, review sites, in-market intent, and trial-conversion email. You don't need to be the deepest expert in any one area; you do need to be credible across the board. • Hands-on experience designing and running trial-conversion or activation email programs that moved a real metric. • Comfort as a player-coach, leading a team that does the work, and doing the work alongside them. • Strong partnership instincts. You operate as a peer with the Director, with the Sr. Manager Brand & Content, and with the Sr. Search & Discovery Specialist. • Comfort being measured on trial signups and trial-to-paid % for the integrated motion, not on channel-level metrics.

🏖️ Benefits

• Variable compensation • 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!) • Comprehensive benefits from day one, plus an annual HSA/WSA spending account • RRSP matching to support your future • Annual learning and development budget, plus a book budget • Parental leave top-ups • & many more!!