APAC Marketing Program Manager, Connect, Attach and Retain Programs

🔥 0 minutes ago

🌐 Singapore, India – Remote

🇸🇬 Singapore – Remote 🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📋 Program Manager

👻 Ghost score 10%

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Agilent Technologies

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 $500M Post-IPO Debt on 2019-09

Food & Beverage • Healthcare • Consulting

Agilent Technologies is a global leader in the field of analytical and laboratory instruments. The company offers a diverse range of products and solutions, including gas and liquid chromatography, mass spectrometry, lab supplies, and software and informatics. Agilent serves various industries, such as biopharma, food and beverage testing, clinical diagnostics, and environmental testing. Additionally, Agilent provides comprehensive services for lab management, maintenance, and instrument repair. They focus heavily on advancing science through sustainable solutions and supporting genomics, pathology, and cancer research with advanced technologies.

📋 Description

• Plan and coordinate marketing programs and campaigns promoting Agilent’s life sciences solutions, services, consumables, diagnostics, genomics and cell analysis portfolios • Develop and manage APAC marketing programs focused on increasing Customer Lifetime Value • Generate demand through innovative marketing strategies that grow business, capture market share, and support upselling and cross-selling • Develop and execute marketing campaigns supporting product launches, commercialization and sustaining demand generation • Lead cross-functional teams across multiple functions and geographies in marketing program identification, development and execution • Create innovative marketing program strategies across all business units • Analyze competitive information, market data and customer data to facilitate effective program development • Develop product messaging and positioning, marketing collateral, promotion and commercialization plans • Perform financial analyses and build business cases for programs • Identify target audiences and offers, develop program plans, MarCom mix and content requirements • Use data analytics to identify upsell and cross-sell opportunities • Measure and evaluate short- and long-term program impact and return on investment • Monitor and analyze competitive information and customer data with sales channels to optimize programs and improve funnel volume and quality

🎯 Requirements

• Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree, along with 10+ years of relevant experience • Minimum of 5 years of demonstrated results in a marketing role • APAC experience developing marketing programs and campaigns to drive demand for new and existing products • Demonstrated results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives • Effective project management and organizational skills • Clear and compelling writing skills; strong oral communication skills; strong content presentation skills • Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix • Strong initiative and creativity • Proven ability to understand the needs and buying influences of a scientific target audience • Excellent written and oral English communication skills • Bilingual in a regionally relevant language is a plus

🏖️ Benefits

• Full-time weekly schedule • Day shift • Equal opportunity employment

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