Senior Trade Marketing Manager

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ahead®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

ahead® is a company that provides nutritious snacks and supplements designed to replace empty calories with beneficial nutrients like proteins, fibers, and healthy fats. Their products are aimed at enhancing well-being by offering tasty, low-sugar, and low-carb options suitable for a healthy lifestyle. The company emphasizes sustainability with eco-friendly packaging and a focus on healthy indulgence without compromising on taste.

📋 Description

• Overall responsibility for trade marketing at ahead • Develop innovative, on-brand POS materials • Build and maintain a network of POS producers and creative partners • Monitor international trends in shopper marketing, retail design, and in-store experience • Align and harmonize trade marketing campaigns with performance marketing, brand activation, social media, CRM, and influencer marketing • Collaborate with Brand & Design on sell-in materials and retailer presentations • Plan and execute out-of-home campaigns • Support the KAM team with sell-in strategies, annual business review materials, and account-specific activation plans • Develop category management arguments and shopper insights • Develop retail concepts to drive sales and distribution • Build market-specific trade marketing concepts for France, the Netherlands, Belgium, and Poland • Analyze retail structures, shopper behavior, and the competitive landscape in the respective markets • Develop local POS strategies and activation concepts • Coordinate influencer campaigns with a retail focus • Develop creator concepts to increase traffic and awareness among retail partners • Manage co-creation projects between the brand, influencers, and retail partners • Own the budget for trade marketing activities • Report to the Sales Director and management on campaign results, POS performance, and market development

🎯 Requirements

• 5+ years of trade marketing experience in the FMCG sector • Experience with retail structures, shopper marketing, and in-store execution • Proven success in developing and implementing trade marketing strategies • Experience developing and implementing POS materials from concept through store deployment, including supplier management and quality control • Proven experience collaborating cross-functionally with KAM, Brand, and Marketing • International mindset; ideally, experience developing trade marketing concepts for multiple markets • Structured, entrepreneurial approach to work • Strong creativity and the ability to implement eye-catching POS solutions • Strong ownership mindset • Creative eye combined with commercial thinking • Experience in the better-for-you, confectionery, or snack segment • Knowledge of retail structures in France, the Netherlands, Belgium, or Poland • Experience managing influencer campaigns with a retail focus • Category management expertise • Fluent in German and English

🏖️ Benefits

• Fair, attractive salary with role-dependent bonus opportunities • Snacks, drinks, and ahead merchandise • €50 monthly budget for Urban Sports Club, mobility options, or vouchers from favorite brands such as IKEA, MediaMarkt, LEGO, and more • 28 vacation days plus two additional days off on December 24 and December 31 • Regular after-work get-togethers • Annual team offsites • Professional and personal development through cross-functional projects, structured feedback cycles, and a steep learning curve • Creative freedom and tangible impact in a hypergrowth environment