Ahrefs
SaaS • Enterprise • Marketing
Ahrefs is an all-in-one SEO and digital marketing intelligence platform trusted by marketers from 44% of the Fortune 500 companies. The platform offers a variety of tools to help analyze competitors' websites, audit and optimize users' own websites, discover relevant keywords, track web mentions, and enhance content using AI. Ahrefs boasts extensive web-crawling capabilities, making its data highly reliable in the SEO industry. It also provides various educational resources to help users effectively utilize its tools. Founded by Dmytro Gerasymenko, the company aims to remain independent and focuses on making content more accessible while planning to develop a search engine that shares profits with content creators.
Social Media Manager
3 days ago
Ahrefs
SaaS • Enterprise • Marketing
Ahrefs is an all-in-one SEO and digital marketing intelligence platform trusted by marketers from 44% of the Fortune 500 companies. The platform offers a variety of tools to help analyze competitors' websites, audit and optimize users' own websites, discover relevant keywords, track web mentions, and enhance content using AI. Ahrefs boasts extensive web-crawling capabilities, making its data highly reliable in the SEO industry. It also provides various educational resources to help users effectively utilize its tools. Founded by Dmytro Gerasymenko, the company aims to remain independent and focuses on making content more accessible while planning to develop a search engine that shares profits with content creators.
📋 Description
• Build an overarching social strategy that ties together all channels while respecting their individual tones and audiences. • Define goals for each channel (e.g., education, community building, thought leadership, product updates). • Create and maintain a cross-channel content calendar. • Collaborate with internal teams (marketing, product, content, employer branding, leadership) to ensure messaging is aligned. • Bring together channel owners, like the people who run personal-brand channels, YouTube, research content, etc. to create a unified but platform-specific narrative. • Serve as the connective tissue between departments to ensure social content supports broader company priorities. • Oversee Ahrefs’ accounts on X/Twitter, LinkedIn, Facebook, Instagram, YouTube Community, Reddit, and others. • Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing. • Ensure all channels move in harmony during product launches, campaigns, and announcements. • Stay ahead of platform updates, algorithm shifts, and emerging content formats. • Proactively suggest new ideas, tests, and experiments. • Capitalize on relevant trends while maintaining brand quality and integrity. • Understand deeply what positive, meaningful engagement looks like, not just vanity metrics. • Foster authentic conversation with a focus on value, clarity, and human connection. • Monitor responses, discussions, and sentiment; escalate when needed. • Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals). • Provide periodic reporting with clear insights and recommendations. • Iterate on strategy and execution based on data and real-world feedback.
🎯 Requirements
• Demonstrated experience managing social media for a brand or high-profile content creator. • Strong strategic thinking, you know how to build a cohesive brand system across multiple channels. • Excellent writing skills with the ability to adapt tone to each platform. • Deep understanding of social algorithms, audience behavior, and content performance. • Ability to coordinate across teams and align different stakeholders toward a unified plan. • A mix of creative intuition and analytical rigor. • Experience in SaaS, SEO, or technical content is a plus but not essential. • Comfortable working autonomously and executing with high standards.
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